Billingslea Media


The latest news and industry trends

Posts in entrepreneur
5 Quick Ways to Create New Content

Coming up with great content can sometimes be a chore. During months when you are swamped with your work-life balance, or perhaps in need of a vacation, making sure you are continuing to deliver content is something that most of us struggle with. When there’s a monkey wrench thrown into your existing plans, you can most certainly roll with it and continue to crank out content for your followers. Here are a couple of quick tips to keep the content stream flowing.

1-      Throwback Posts Unless you’re someone like Gary Vaynerchuk, it is probably likely that most people haven’t read ALL of your content. Even if they are a loyal reader, chances are that they’ve probably missed a post or two. Posting a “throwback post” is a great way to re-purpose content while ensuring that your readers get what they missed. Go back into the archives and look at some of your best performing posts, and repost them for your current reader stream. You can even go so far as to rewrite those posts, or do an intro as to why you chose to share that particular post. Add in some new graphics (or not…your choice), and you are good to go.

2-      Quotes Instagram is easily one of the biggest platforms in which you can find quotes.  Some people have even created accounts that are based solely on posting quotes. Take a cue from these wildly successful accounts and post your own quotes. There are tons of apps and programs that allow you to create your own background and use text overlays to achieve this same effect. For added value, it’s an even better idea to use your own quotes from blog posts, magazine articles, or interviews. Take a couple of lines from one of your blog posts and type in your URL on the bottom of the graphic. If that doesn’t work, maybe share a quote from one of your favorite books. Just make sure to give the author proper credit, and even tag them if they’re on social media.

3-      Video vs Written Content Your audience will vary on each platform. You may find that your blog followers don’t necessarily convert into Periscope followers, and vice versa. To ensure that all of your followers across all of your platforms have access to all of your amazing content, convert the content across all platforms. If you’re a person who writes out notes for your Periscope broadcasts, you are already halfway there. Add a little bit more text, and even some great points from comments during your broadcast, and you’ve got another great blog post. The same can be said for converting blog posts. Take the main points of your post and discuss them with your Periscope followers for a quick information packed broadcast.

4-      ‘Best Of’ Posts Blog posts, even when written a year ago, can always be repurposed. Perhaps you have a blog post that did exceptionally well and created tons of traffic to your site last year. You’d want a creative way to re-share that post right? Why not take your posts and compile them in a ‘Best Of’ post? It’s a great way to offer comprehensive information in a specific niche from within your blog. Take a look at your most popular meta tags, and share the top five performing posts with that particular keyword. It will not only serve as a great way to recycle existing content, but also offer convenience to readers who are looking for a complete set of posts on a specific topic.

5-      Guest Bloggers Need a break from cranking out those awesome ideas? Well, you can always hand off the baton to someone else. Having a guest blogger is a great way to show a diverse side to your blog or website. It also allows you to expand your audience with the readers that particular guest blogger may bring. Take a look at some of the experts in your niche that you communicate with and look into collaborating. Just be sure that your collaboration is with someone relevant to your audience.

Creating great content on a regular basis is not always easy, but it doesn’t have to be very difficult either. Step outside the box in terms of content creation, and you’ll soon find that new and amazing content is usually right under your nose.

Do you have a hard time creating and sharing new content? What are some creative ways you share new content?

*This post was originally publishing on and was republished for*

Your Cyber Monday Specials

Cyber Monday shopping is not just for parents looking for great deals on gifts for their kids. It's the perfect time for business owners to take advantage of discounted offers to help grow their business. Billingslea Media is offering a couple of Cyber Monday specials for our followers.

A couple of months back we launched 'The 5 Point Entrepreneur Checklist' at a local community college. It's a great guide for aspiring business owners, or those looking to get their existing business in order. Get your copy today for 50% off!


Creating your Sales Copy can also be a chore when you are busy trying to fill product orders. We are offering a special on our Sales Copy for your Holiday Marketing. These one page sales sheets can be easily integrated into your latest newsletters, postcards, or social media campaigns. We feature your products and services in a way that is in line with your brand message, and create a Call to Action for buyers. Purchase your Sales Copy package today for only $50.



One of our favorite new items is now in our store! In 2017 our founder is launching her Unapologetic Movement, a series of webinars, events, and blog posts that encourages women to grab life by the reigns and create their dreams without fear or hesitation. The Unapologetic shirts and mugs are available for order now, just in time for holiday gift giving! Grab yours today!


Grab your Cyber Monday deals today, and get a head start on building your brand stronger than ever!

Balancing Social


Social Media can be both a gift and a curse. For people who have built their businesses online, it is the only way that they can continue to reach their target audience. But what happens when the constant posting and updates backfire? Kim Kardashian West has built her entire brand off of being visible at all times. The multimillionaire reality television star is known for flaunting her extravagant lifestyle all over the media. A lifestyle that some say may have contributed to her recently being robbed at gunpoint while in Paris. While Kim is not the only celeb who consistently posts updates about their latest purchases and current whereabouts, she has indeed become a target for people wanting to take advantage of her.

So what do you do when you are an online personality who ONLY flourishes with a lifeline to social and mainstream media? What do you do when grassroots marketing is not an option for you? Well, unless you are willing to suddenly switch careers, the only option is to continue utilizing social media, but with a more refined strategy. Most of us who are avid social media users can't afford to beef up our security detail like Kim, so instead we have to take matters into our own hands. We have to be smart in how, what, when, and why we post.


Uploading a photo or blog post on social media sounds pretty easy right? Well, uploading the content is the easy part. Altering the content is what's tough. When posting online, especially on your personal accounts, be sure to pay attention to location trackers. Lots of smartphones will automatically install geo-trackers, which record your location whenever you take a picture. You can easily remove this option in your settings. Once you've done this, be sure to also pay attention to the settings on your social media profiles. These platforms will also record your location and time of posting unless you customize the settings.


Be intentional about what you post. Unless your business deals with opulence and luxurious locales, it is not important for you to post photos or videos about your extravagant personal belongings. Not only does it entice thieves, but it also may send the wrong message. If your brand boasts about humility or cutting costs, posting a photo of your new Valentino boots is probably a post that you can skip. 


Let's say that you are absolutely, positively compelled to post that photo of your new Valentino boots. The decision to post is ultimately up to you, but that doesn't say that you have to post it in real time. Millions of people all over the world are constantly uploading pictures from their dream vacations or lavish dinners, only to discover a home invasion because thieves knew that they weren't home. You can still post those photos, but post them at a later date. Make sure that you let people know that your home or office is occupied and/or equipped with security precautions.


Think again about your reason for posting before you hit that publish button. What is the end goal for you after you publish that update? Perhaps you actually do want people to know where you are in real time. In this case geo-tracking actually comes in handy. Want to get those last minute ticket sales for your event? Then by all means, add your location and invite them to join you. Just make sure that once you are done utilizing that option, to turn off or alter your location. Some social media users have even installed apps that give a false location to their audience. This allows the user to broadcast on platforms like Periscope with a larger reach, without compromising their privacy.

It's important to research all of the details on all of your social media platforms before using them. Check out the features under the settings to check and see if your location is automatically updated, and go back through your posts periodically to make sure that a location wasn't accidentally posted without you knowing. Like any other good business tool, there are always a couple of drawbacks. Social Media doesn't have to be scary if done properly. It only takes a little bit more planning and effort on our parts to make sure that we are doing it right. And while a security breach can happen to even the most careful person, it is better to put in the effort to ensure your privacy beforehand.


Have you ever been the victim of a security breach on social media? What steps did you take to ensure your safety?

Brand Yourself For Success
the branding diaries

Everywhere you look these days, people are talking about the importance of building your brand. In the past, branding was something that was reserved for politicians and athletes. But these days, everyone, regardless of their industry, should be concerned about building their brand. In this modern era when everyone has updated information at their fingertips at all times, you want to position yourself to be able to take control of your image, even in the event that you are getting negative press.

Here are a couple of ways to get a jump start on your branding efforts.

1- Determine Your Approach

What exactly is it that you want to be known for? This is the most important step for branding success. You have to know yourangle before you start throwing things out there. It's much easier to take your time and develop your message than it is to throw things out there, then have to backtrack and clean things up later.

2- Study The Experts

There are certain people who dominate their industries, and make it look incredibly easy. But trust and believe, it probably looks a lot easier on the outside than it is on the inside. Most people who are considered heavy hitters in their respective fields have spent years working on their approach. Luckily for us on the outside we have a front row seat, and for all intents and purposes, a shortcut to learning how to build our own personal brands. If there are people who you admire, and they've done an excellent job at building their brand, you have the perfect opportunity to learn from them. Now, that doesn't mean make your brand mirror theirs. It is never a good idea to create an EXACT duplicate of someone else's brand. Instead, look to them for guidance and inspiration. Reach out to them and ask questions about what they did when they were in your position, or what tips they may have for you as you continue to build. Take those tips and figure out how similar or different they are to the way you've been building so far.  You have to pull out the things that make your brand unique.

3- Pick Your Platform

Your approach to how and why you want to build your brand will determine your platform of choice. There is a ton of debate in the digital atmosphere about establishing yourself on social media platforms effectively. Unless you have a team in place that is able to carry out a consistent voice, it is often extremely difficult to dominate on ALL platforms. But the good news is that you actually don't need to dominate on every single platform. Your target market may not be on all of those platforms. Perhaps you market to an older generation; Your ideal client (or next employer) is probably not on Snapchat. They are most likely to be found on LinkedIn or Facebook. Maybe your brand represents visual arts. In that case, something like Instagram or Pinterest is probably the best avenue. And maybe, after looking at the demographics for social media platforms, you realize that your audience is not even found on social media. Maybe they are sticklers about print media or in person networking. Pay attention to where your audience hangs out, and make your presence known.

4- Be Yourself

It's not enough to get out there and start rubbing elbows with every Tom, Dick, and Harry who might be interested in your brand. You've got to make sure that you are developing authentic relationships at all times. The tone of voice that your competitor uses may work well for them, but may sound awful for you. People will figure out very quickly whether or not you are truly genuine, and they will absolutely judge you for what they see. People appreciate authenticity. And they will much rather do business with someone they think they can trust. It does you no good to create this false persona online, only to have people discover a totally different person in real life. It gives them the impression that you don't value them, or that you aren't selling what you promise. Whatever you do, don't be that guy!

If you want to build your brand, you have to be willing to be patient throughout the process. The internet and social media have drastically changed the way we do business. We have to learn to roll with the punches, and be adaptable. We also have to remember to stay true to ourselves and what we originally set out to establish with our brand.

For more information on how to develop your own personal brand, download our FREE eBook on Branding when you subscribe to our list!