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Why You Should Support Small Business
baristas working in local coffee shop. small business

This week is National Small Business Week. It’s a week long event focused on driving more attention to the power of small businesses. While shopping at larger retail stores may be easy, convenient, or enticing, there are tons of small businesses out there offering goods and services that are just as good, if not better than what you’ll find at their competitors. Here are a couple of reasons why you should purchase from a small business.

  • It Drives Your Local Economy

    When you buy from a local business, the dollars you spend stay in your community and go back into your local economy. It also allows small business owners to sustain their dream businesses, and offer gainful employment. When people are gainfully employed, they also spend more money in their community. It’s a cycle that keeps on going and adds to local growth and development.

  • It’s More Eco-Friendly

    Buying from a local business means less time transporting goods, less packaging, less gas, less traffic on your carbon footprint.

  • Contributes to Diversity in the Marketplace

    Larger stores cater to the demands of the national market; whereas local businesses create unique goods that often reflect the heart and soul of their city. This deepens ties to the community and encourages people to spend even more money in their local area. It also gives other business owners with smaller budgets and less powerful connections a chance to get their businesses in front of more people.

Supporting small businesses is easier than you think. Check out your local business associations , social media outlets, and Google business pages for a list of small businesses in your area.

March Goals

 

The beginning of the year came and went like a flash of lightning. It’s hard to believe that it’s already March and we are getting close to the end of the 1st Quarter. If you haven’t hit all of your business goals yet, don’t worry...there is still time to regroup and accomplish some valuable things for the sake of your business.

A lot of people get overwhelmed because they either create goals that are unrealistic for completion within a certain time frame or not specific enough to keep you on track for completion. As the age old business model says, Goals should be S.M.A.R.T : Specific, Measurable, Actionable, Realistic, and Timely.  Declaring that you want to make $100,000 for the year is totally doable. But saying “I want to make 100,000 this year” but not knowing what products and services you are going to sell, how much you are selling them for, and who you are selling them to is unrealistic and sets you up for disappointment.

Even your small goals should be realistic. They should be related to the overall bottom line within your business. If your goal is to move to a brick and mortar location, it should be tied to a “why”. Will moving to a physical location help increase your sales? Will it give you more foot traffic? Don’t make a plan to move to a physical location just because you think it “looks” like a good idea. Create the goal to move because it is tied to something that benefits your business. Once you’ve decided on that goal, figure out the action steps to get you there, and make sure that they are SMART goals.

This is the perfect time for Spring Cleaning your business. In the next couple of days take an assessment of your business, its operations systems, and how well your products and services are doing. Figure out what areas need improvement, and what you can do to ensure that growth is taking place. Engage in activities that are strategic in helping you fine tune your business.

What things do you need to spring clean in your business? What areas need some special attention?

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Small Business Saturday Brings Economic Growth




baristas at local coffee shop


Since Small Business Saturday started,

U.S. customers have reported spending

an estimated total of $85 billion at

independent retailers and restaurants —

that's $85 billion over 8 days alone. (AmericanExpress.com)




The Small Business Saturday movement across America shines light on the heart of our growing cities - the small business owner. In 2017 it was reported that for every $100 spent at a small business, $68 of that revenue supported local economic activity; as opposed to only $48 when spent at large retailers. The growing number of small business owners present the promise of opportunity for our cities; but only if the public puts effort into supporting them.



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Local businesses are what make cities unique. They are also the source of economic empowerment for many families. Being able to have control over your finances, and the freedom to create a legacy of business activity for your family is a huge part of the ‘American Dream’. International business experts like Gary Vaynerchuk have been very vocal over the years about how building a thriving small business changed the trajectory of their lives. Vaynerchuk worked in his parents local store for years, and turned that experience into a phenomenal media giant. The success of the family’s small business was the foundation of his success as an international business expert.

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Want to support local businesses? Here are a couple of ways to get involved




Small changes in consumer purchasing behavior could have long lasting positive effects on their respective cities. Not only does it allow families to build financial success, but it also provides jobs for others, and reduces environmental waste by reducing the costs of transport and shipping. Even better, patronizing a small business gives you a chance to find unique goods that you won’t always find at big-box retailers.

For a list of small businesses in your area, visit the American Express Small Business Saturday page.

Does your family have a favorite local retailer? What are some of the benefits you’ve seen from shopping at small businesses?