Building your Brand is not always easy. Many entrepreneurs have periods of time when they feel overwhelmed and ready to throw in the towel. But getting back on track doesn’t have to be as difficult as it seems. With a little time and effort, you’ll get your business back on track in no time.
Developing a strong business can be a series of ups, downs, twists and turns, with little to no direction. If you build your business the right way, you will ultimately be very confused at some point. You will start out with a clear vision and purpose, and eventually expand your horizons so much that soon you’ll be exploding with new ideas.
It sounds like a great problem to have. New ideas equal new money right? Well, it’s not that simple. New ideas come with a host of unforeseen details that you may not have thought of initially. And for creative minds, it can sometimes be hard to get those ideas in order. Here are a couple of ways to get back on track when you feel like you’ve hit the wall:
1- Take a Break
Sounds counterproductive when you’re trying to produce. But sometimes our brains just need a break. Your brain is like everything else in life; it needs to be cared for and revamped every now and then. Doing too much without the proper mental refreshment can be like driving a car with no oil-It will run, but it won’t run well. We’ve got to flush out the dirt and replace it with smooth, clean oil. Instead of trying to push through and taking long periods of time to finish the simplest of tasks, give yourself a break, reset, and start fresh. You may find that you actually get more done by taking more breaks.
2- Go Back to The Basics
Sometimes we need a reminder of why we started in the first place. As things start to move along, it’s easy to lose sight of your goals. Adding new services or products will come with a hefty price (pun intended) that may cause you to lose focus. The addition of new staff, new equipment, etc can pull you away from your original focus. In times like these, taking a look at that old business plan may be just the reminder you need as to what your journey is all about. It will remind you of your beginning goals, and where to shift your focus.
3- Study The Game
Ever look at those stories about people who made a huge splash in business after falling flat on their faces? You know, similar to the main character in The Pursuit of Happyness? Well, there's more to those stories than what's on the surface. Sure, we know and love the main characters and root for their triumph, but there's more to be learned from these stories. The common denominator in all of those stories is that they never gave up. They may have tried and failed at several things before they reached their goal, but their true passion remained in their hearts. The difference between doing something good and doing something great is PASSION.
We all get stuck in a rut from time to time, but that doesn't mean you fall down and stay there! Take the time to examine the changes, distractions, or unanswered questions in front of you. Once you acknowledge those issues, tackling them effectively will come much easier.
Are you stuck in a rut? What are some of the pitfalls you've experienced as an entrepreneur?