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3 Benefits of a Written Marketing Plan
marketing plan

Developing industry specific marketing plans can be difficult to achieve with little to no direction. Just like a business plan gets you set up for strategic growth, a marketing plan serves much of the same purpose. While some may think that you can mix and match marketing methods as you go along, it is always much more efficient to develop your plan of attack well in advance. Your marketing plan should serve as the companion piece to your business and financial plans.

Marketing plans are not a one-size fits all scenario. Your plan should be specific to your industry, as well as your time in the business. It brings you clarity, structure, and most of all - more effective marketing. Here are a couple of the benefits of having a written marketing plan for your business.

Gain Clarity

  •  A written plan helps you gain the clarity you need to expand your business with effective marketing strategies. It takes your original business plan and stretches it out in a way that shows your creativity in a structured manner. As a companion piece to your business plan, it lays out the specifics of your business plan and assigns a marketing task to each area. It also shows you where your challenges may lie within reaching your target market, and how you should address a financial plan of attack.

Track Your Methods

  • A lot of people approach marketing without a strategy. They throw a couple of things at the wall and see what sticks, then get frustrated when they don't see a return. A written marketing plan helps you keep track of what you've done. It gives you a clear view of what has worked, what hasn't, and how much time and money has been put into it. Are you delivering things to your target market that actually address their wants and needs? If not, how do you change that? What new techniques can you use to better serve them?

Establish Company Culture

  • What better way to help your employees learn about your company culture than to have it in writing? Although you may think that you've expressed the core of your company culture and brand values, it is can easily be misconstrued by an outside party. Instead of assuming that employees know how to represent your brand, why not feel comfortable in knowing that they are clear on how to represent your brand. You can even ask for feedback through meetings and forums, and incorporate that data into a working plan for your employees. 

No matter the industry, your marketing efforts should be tailored to fit your specific needs. Just because a similar business has had success with a given marketing tactic doesn't mean that your business will enjoy that same success. It takes time, introspection, and documentation to get together a proven formula for success that can grow with your company.

Don't take chances on missing the mark with your marketing. Contact us today for a consultation on developing a targeted marketing plan for your business.

Surviving the Social Media Network

  social media networkWith the over saturated social media spectrum, it is ten times easier for entrepreneurs to become overextended and overwhelmed very quickly. In the blink of an eye, your Twitter feed will roll out thousands of new stories, and if you are aren’t up to the minute with your Tweets and Content Marketing, you can definitely get lost in the shuffle. It can actually be somewhat overwhelming from time to time. But trying to make your footprint on the social media landscape does not mean that you have to do so at the expense of your reputation. There is no fast track to becoming a Social Media Rock Star. The process takes time, and newbie entrepreneurs and social media addicts need to have tons of patience. Trying to establish yourself and become ranked amongst the top social media giants is a process that must be navigated in the right way in order to maintain a sense of longevity in your niche.

One of the essential elements that people tend to forget is that social media is all about NETWORKING. To the untrained eye, you are simply “posting and playing around”. But when you are sharing top notch content with the right people, you are actually in the process of building a network. People who do not know you in your everyday life rely on your social media pages to get a clear idea of who you are and what you offer to the world. Your posts are a reflection of what goes on in your head and appeals to you and your business. Posting something simply because “everyone else is doing it” does nothing but confuse your followers. They want to see the genuine side of you. When running your business account, they want to know who and what you model your company after. Stay true to your message, and TRUE followers will continue to support you.

Remember, everyone has their own special niche. You may not even realize what your niche is yet, but your “aha moment” will come to you, and your followers will take note. You will never be able to appeal to everyone, and that’s okay. Dedicated and loyal followers translate into business connections, clients, and mentors. Those who aren’t particularly interested in what you have to say are simply considered as ‘Follower #213’. In the grand scheme of things it is better to have one follower who is genuinely interested in forming a relationship, than a ton of ‘Follower #213s’ who simply want a return follow. Take your time and choose wisely. Your attention to detail will eventually pay off.

TNT: Ming Lee of Snob Life Studios

image This week's TNT spotlight is on Ming Lee of Snob Mobb in Atlanta Georgia. This woman is a true inspiration to women in business regardless of your industry. She has created a brand that has taken the country by storm. Starting out as a hair stylist, she has now transformed into a business and branding guru, offering seminars all across the country. Her company Snob Life is now expanding and offering franchise opportunities for Snobs everywhere.

Known to many as "King Ming", her transparency in her life and work has inspired many, and allowed her to achieve great success all before the age of 30. Billingslea Media salutes King Ming for her hard work and inspiration. We look forward to more new and exciting things from this amazing woman.

‪#‎kingming‬ ‪#‎minglee‬ ‪#‎atl‬ ‪#‎stylist‬‪#‎womeninbusiness‬ ‪#‎branding‬ ‪#‎marketing‬ ‪#‎atlanta‬‪#‎guru‬ ‪#‎franchise‬ ‪#‎salute‬