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The latest news and industry trends

Posts tagged holiday marketing
Small Business Saturday Brings Economic Growth




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Since Small Business Saturday started,

U.S. customers have reported spending

an estimated total of $85 billion at

independent retailers and restaurants —

that's $85 billion over 8 days alone. (AmericanExpress.com)




The Small Business Saturday movement across America shines light on the heart of our growing cities - the small business owner. In 2017 it was reported that for every $100 spent at a small business, $68 of that revenue supported local economic activity; as opposed to only $48 when spent at large retailers. The growing number of small business owners present the promise of opportunity for our cities; but only if the public puts effort into supporting them.



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Local businesses are what make cities unique. They are also the source of economic empowerment for many families. Being able to have control over your finances, and the freedom to create a legacy of business activity for your family is a huge part of the ‘American Dream’. International business experts like Gary Vaynerchuk have been very vocal over the years about how building a thriving small business changed the trajectory of their lives. Vaynerchuk worked in his parents local store for years, and turned that experience into a phenomenal media giant. The success of the family’s small business was the foundation of his success as an international business expert.

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Want to support local businesses? Here are a couple of ways to get involved




Small changes in consumer purchasing behavior could have long lasting positive effects on their respective cities. Not only does it allow families to build financial success, but it also provides jobs for others, and reduces environmental waste by reducing the costs of transport and shipping. Even better, patronizing a small business gives you a chance to find unique goods that you won’t always find at big-box retailers.

For a list of small businesses in your area, visit the American Express Small Business Saturday page.

Does your family have a favorite local retailer? What are some of the benefits you’ve seen from shopping at small businesses?

Your Cyber Monday Specials

Cyber Monday shopping is not just for parents looking for great deals on gifts for their kids. It's the perfect time for business owners to take advantage of discounted offers to help grow their business. Billingslea Media is offering a couple of Cyber Monday specials for our followers.

A couple of months back we launched 'The 5 Point Entrepreneur Checklist' at a local community college. It's a great guide for aspiring business owners, or those looking to get their existing business in order. Get your copy today for 50% off!

 

Creating your Sales Copy can also be a chore when you are busy trying to fill product orders. We are offering a special on our Sales Copy for your Holiday Marketing. These one page sales sheets can be easily integrated into your latest newsletters, postcards, or social media campaigns. We feature your products and services in a way that is in line with your brand message, and create a Call to Action for buyers. Purchase your Sales Copy package today for only $50.

 

 

One of our favorite new items is now in our store! In 2017 our founder is launching her Unapologetic Movement, a series of webinars, events, and blog posts that encourages women to grab life by the reigns and create their dreams without fear or hesitation. The Unapologetic shirts and mugs are available for order now, just in time for holiday gift giving! Grab yours today!

 

Grab your Cyber Monday deals today, and get a head start on building your brand stronger than ever!