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The latest news and industry trends

Posts tagged businesstips
March Goals

 

The beginning of the year came and went like a flash of lightning. It’s hard to believe that it’s already March and we are getting close to the end of the 1st Quarter. If you haven’t hit all of your business goals yet, don’t worry...there is still time to regroup and accomplish some valuable things for the sake of your business.

A lot of people get overwhelmed because they either create goals that are unrealistic for completion within a certain time frame or not specific enough to keep you on track for completion. As the age old business model says, Goals should be S.M.A.R.T : Specific, Measurable, Actionable, Realistic, and Timely.  Declaring that you want to make $100,000 for the year is totally doable. But saying “I want to make 100,000 this year” but not knowing what products and services you are going to sell, how much you are selling them for, and who you are selling them to is unrealistic and sets you up for disappointment.

Even your small goals should be realistic. They should be related to the overall bottom line within your business. If your goal is to move to a brick and mortar location, it should be tied to a “why”. Will moving to a physical location help increase your sales? Will it give you more foot traffic? Don’t make a plan to move to a physical location just because you think it “looks” like a good idea. Create the goal to move because it is tied to something that benefits your business. Once you’ve decided on that goal, figure out the action steps to get you there, and make sure that they are SMART goals.

This is the perfect time for Spring Cleaning your business. In the next couple of days take an assessment of your business, its operations systems, and how well your products and services are doing. Figure out what areas need improvement, and what you can do to ensure that growth is taking place. Engage in activities that are strategic in helping you fine tune your business.

What things do you need to spring clean in your business? What areas need some special attention?

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Why Nike Still Wins

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30 years in business and Nike is still coloring outside the lines. This week the apparel company announced their latest ad campaign with Colin Kaepernick. The former San Francisco 49er has been the center of controversy over the past year after sparking what some deep as a revolution when he decided to take a knee instead of standing for the National Anthem. Kaepernick started the protest in response to the unjust killings across the country of unarmed minorities. Soon after, athletes and other supporters across the country followed suit, causing an uproar and boycotts against the NFL.


With the current political climate and other controversies over race and ethnicity, many companies are afraid of pushing the envelope in terms of branding. But true branding lies within staying true to the brand values that your company is known for. Nike has a long history of supporting athletes from all walks of life; many of whom would not have been successful with sports. So it should be no surprise that Nike would continue to show their support and their non-conformance to political or social norms.


The global enterprise launched their “Equality” campaign including athletes such as LeBron James, Serena Williams and Ibtihaj Muhammad, an American fencer who wears a hijab when competing, and transgender triathlete Chris Mosier. Their new ad has enraged many who feel as though Kaepernick is disrespectful to the American flag, but also reinforced the support of people who have backed Kaepernick along this journey. Stats show that their stock has already started to drop, but Nike execs don't seem the least bit concerned. The company seems to be so confident about their brand and their loyal supporters. THIS is why Nike still wins, even if they lose money. Had Nike discontinued their habit of campaigns that promoted social good, it would have left their fan base with questions about the loyalty that the company had to its customers.


Consumers want to know that their hard earned dollars matter. They want to feel one with the companies they support. This type of unwavering support replaces any money that may have been lost in short term gains. It's what gives global brands longevity.

Your brand is your baby. It's up to you to stay true to your values as you nurture that baby. The long term benefits will outweigh any short term benefits you may encounter.

Are you looking for clarity in building your brand? Schedule your consultation today to get started!

Your 2017 Playbook Simplified
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The beginning of a new year is an exciting time for us as we take on new goals and new activities. But for some, it can also be overwhelming. In the midst of our excitement, we can sometimes take on too much at one time. It's one of the major reasons why people begin gym memberships in January and fall off the radar by March. Pacing yourself with your business or career goals is essential to your success. Without a proper action plan, we get overwhelmed, frustrated, and give up.

 

  • Evaluate

 

Before you begin to make a zillion new changes in your life and business, take a minute to evaluate things first. If your goal is to make more money in your business, you have to first figure out where you are lacking. Don't go blindly into the entrepreneurial sector looking to scrape up every dollar you see just for the sake of filling your pockets. Be strategic about your money. Before you go out and try and reinvent the wheel, see if maybe the wheel just needs a little oil. You may just need to make small tweaks to your plan of attack instead of changing everything completely.

 

 

  • Information overload

 

Most entrepreneurs today are guilty of this. There is so much free information out there today that it is easy to get confused and overwhelmed with the way we educate ourselves on business. The key is to find a source that best suits you and the way you learn. Just because a business expert is popular with others in your circle doesn't mean that you will benefit from their lessons in the same way. Pick two or three sources of information and study them intensely before you go purchasing additional lessons or attending their workshops and conferences. Study and evaluate them, and compare which source gave you the best tools. Once you've found that perfect fit, then you can begin to invest in additional education that can help you with your specific goals.

 

  • Clear out personal distraction

 

This is the tricky part! If anyone ever tells you to wait until the timing is right to begin a new career or business, stop the conversation right there! There is NEVER a good time to start a business. And if you think your timing is perfect, you are probably in for a rude awakening. Now, no one is saying to be irrational or unrealistic. If your house is in foreclosure and you have mouths to feed, then by all means, take your time with making major decisions. But there will never be a perfect time where everything in your life lines up perfectly in order for you to begin. But you have to start anyway. There is no way to stop the realities of real life, but you can definitely filter out your distractions. When personal problems arise, don't ignore them; figure out the best way to tackle them. Sometimes this means putting off new developments, and other times this means addressing the issue at a later date. You also have to be very cautious about allowing others to interrupt the schedule of plans that you've set out for yourself. You are the only one who can determine your comfort level. Don't allow someone else to do that for you.

 

  • Work Twice as Hard

 

Simple and plain. Commit yourself to pushing harder this year than you did last year. Achieving success is a huge mental battle. It takes emotional fortitude to continue to push through to your goals, and then eventually tackle new ones. Maybe your version of working hard is not the same as the next person. That's okay. As long as it consists of YOU working harder than before, then you've succeeded. Sometimes our goals have to be broken down into smaller pieces than others just to give us that extra push. But make no mistake, no new goals equal new effort. Every single time.

 

 

What are your secret weapons for tackling the new year? What tips do you have for staying on track?