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Posts tagged business tips
3 Things I Learned From Hurricane Florence

...and 3 things I’m doing with those lessons


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Hurricane season in NC can be brutal. Although I’ve lived here since a teen, I don’t ever think I will be “calm” during a hurricane. The unpredictability is just too much for me to deal with. Dealing with Hurricane Florence this week drove that home for me. We watched it twist and turn and go from a full fledged beast of a hurricane to a tropical storm that still wreaked havoc on the East Coast of the US. Looked a bit like my business….


I was fortunate during this storm. My area managed to escape the turmoil. But I still had to get prepared, and I still never knew what to expect. I started to get OVER prepared. I figured better safe than sorry. It’s so much easier to be prepared for the worst than to wait til the storm comes to get things together. Unfortunately we don’t do this in other areas of our lives - especially our businesses. Those of us who are small business owners make the mistake of operating just like a small business. Instead, we need to be operating like a Corporation, no matter what size business we own. Truth is, most of us don’t have an emergency kit for our businesses. After thinking about the need for a better contingency plan, I wrote this mini guide for developing an Emergency Business Kit’.

Let me give you a couple of disastrous scenarios that might have a negative impact on your business:

  • A natural disaster that destroys your physical business or inventory supply

  • Sudden illness (You, a family member, or a team member)

  • Geographic economic downturn

Those are just three examples of things that may blindside you and have huge negative impacts on the livelihood of your business. None of those scenarios are things that we necessarily put into our working business plans. But unfortunately they are realistic scenarios that require a bit of planning,  a clear head, and the ability to be flexible.


So what are the lessons I learned from Hurricane Florence?

  1. Include contingencies in your business plan.

It’s much better to develop a strategic plan during the quiet moments in your business than it is to do so during chaos. Most people think disaster preparedness only applies to businesses like beachfront restaurants or hotels, but these aren’t the only businesses that can be affected by natural disasters.

   2.   Have Backup staff

Even if you don’t traditionally have a large staff, it’s important to have people that can be “on call: for you during the tough times. If you can’t afford to hire a large staff, outsourcing a freelance professional is a good short term solution. You can also partner with other businesses similar to yours that can step in and help with the overload. Although they may be a competitor, those people are quite possibly the most qualified to help you run your business effectively. If these aren’t viable options for you, then enlist the help of friends or family. Keep them up to speed with the flow of your business throughout the year. This helps reduce the learning curve when training people to work with you.

  3.  You are only as good as your last project

You’ve gotta stay in the game at all times. You never know when something will pop up that will result in pausing your operation temporarily. In the event that your business has to go on hiatus, it’s good to have irons already in the fire that can carry you through that time period. The positive feedback and the ability to re-purpose any content you previously put out will help you make an easier transition when you are ready. If you go too long without any activity, you run the risk of having to re-introduce yourself to your industry and start from scratch when establishing a trust factor with your clientele.

So what are some things that I've decided to add to my 'Business Emergency Kit’? 3 simple practices:

1- Better Health and Wellness Plan

Without a healthy body and mind, your business will suffer. While some health issues may not be preventable, there are other things that we can do to ensure that we are maximizing our time when we are healthy. Taking an active role in improving my health and wellness will definitely be an integral part of my business plan from now on.

2- Strict Time Management

“Fail to Plan and You Plan to Fail”. I’m the same person who crammed for my LSAT the night before I took it. Why? Because I knew that I could do that and still ace the exam as I always did with every other exam I had ever taken. But just because it works doesn’t mean it’s a great strategy to employ. In the event that things don’t go EXACTLY as planned, you are stuck behind the eight ball. My new strategy is to have TWO backup plans - One for my time management routine, and one for my actual workflow. Workflows don’t do us any good without implementing your time management sequence.

3- Support Staff

My business has always been run as a Solopreneur operation. Sure, I’ve outsourced things from time to time but I’ve never employed someone on a regular basis. That means that whenever I’m in need of outsourcing a project, I have that long learning curve that we talked about. I have to take the time to explain my business and how I want specific things to go. It sucks up my time, and also presents the opportunity to have things lost in translation.

But what do you do if you can’t afford to have someone on staff year round? There are definitely a couple of alternatives.

  • Proper documentation

In the event that someone needs to come in and work in my business right away, I have systems and documents in place to explain the business and how things flow. With each daily activity, I document the process and check off the items that I complete. I even save my to-do lists and organize them by date. It can be time consuming in the beginning, but once you get the ball rolling, it is actually a time saver.

  • Family and Friends

My Mom is my business “Battle Buddy”. She and I get together over dinner and discuss business goals and progress once a week. We talk about new developments, new goals, and new projects. I keep her in the loop with my business in case I need her help IN the business. In the event that something happens to me, she can step in and take charge. Because she has signed a confidentiality agreement and has been briefed on company projects, she is equipped to draft documents on my behalf, help with lead generation, and check for new industry updates. All of this helps to address (and minimize) that dreaded learning curve that pops up when someone new steps in.

  • Management Software - There are tons of mobile apps and desktop software programs that can keep you organized and help prioritize tasks. Find apps that help you sync your calendar and business tasks. Programs like Slack, Hootsuite, and Evernote help you communicate effectively and manage your content across a variety of platforms. Millennial marketing guru Chelsea Krost swears by Fin, an on-demand productivity tool that allows you to take your scheduling and organization to the next level. Their features are so in depth that they are akin to having your own virtual assistant. Check out more on Fin on Chelsea's website, and the special offer they are giving to her readers.

 



Do you have an ‘Emergency Kit’ for your business? What are some of the things that might affect your business in an emergency situation?

Click the button below to get our FREE Business Emergency Kit when you subscribe to our mailing list!

 

 

4 Tips for Women's Business Success
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There are over 11M Women Owned businesses in the US. They make up 40% of new business owners and generate over $1.7 Trillion in revenue. So how can we make sure that these businesses are profitable and sustainable?

  • Collaborate

Collaboration (even with those you may feel are competitors) can open the door to more clients, more sales, and an increased presence in the business sector. Seek out entrepreneurs who match your focus and want to grow the same way.

  • Educate Yourself

Although women are building businesses at astronomical rates, we are often overlooked or denied when it comes to funding. Depending on your industry, startup funds and money for payroll may be an essential necessity for your business success. Find out what investors and banks look for when allocating funding, and find out what skills you may need to brush up on to increase your chances of success. Organizations like your local SBA will often offer FREE education on a variety of business topics.

  • Re-evaluate your business structure

Do you REALLY need that many staff members? Does that new software system serve your best interests? Comb through all of the elements of your business to see what elements are truly necessary and what elements are optional. You may find areas where you can cut back on expenses, or even raise your prices on certain products and services.

  • Don't give up!

No one ever said business would be easy. Be resilient in your quest to become a success. The pros will outweigh the cons once you've achieved your goals.

On October 24th The Women's Business Center of Charlotte is hosting its 2nd Annual Heart of a Women Conference. This conference will cover all of the areas of your business AND your personal life that will help you propel towards success. The breakout sessions are full of amazing educational gems and success stories from women just like you.

Session topics include:

  • Doing Business With The Government

  • Conquering Marketing & Branding

  • Nonprofit Management

  • Healthy Living Tips

  • Staffing Tips

  • Strategic Planning

This year's keynote speaker is Ms. Jacqie McWilliams, Commissioner of the Central Intercollegiate Athletic Association (CIAA), Ms. McWilliams will share her success secrets that landed her a position as the first female African-American Commissioner of the CIAA.

 

Early Bird Registration ends soon, so purchase your tickets today!

 

Will You Accept This Rose?....And Will It Make You Happy?
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Everyone won’t always love you, and that’s okay.  

Sometimes you won’t get the final rose, and that’s okay. Not everyone is meant to be your customer. When I first started my business, I was so afraid to be completely open with my branding. Ironic, considering the fact that I was preaching that very thing to my clients. Trying to be everybody's "friend" was not helping me build a sustainable business. I had to throw away that please the whole internet mentality and just be myself - flaws and all. Did I lose a few people along the way? Absolutely. But the ones who were a good fit stayed, and we grew together. I also found other awesome people to work with who challenged me, helped me grow, and understood my vision. In order to get the right clients who fit well into my business, I had to get the right mindset for my brand.

 

The problem that many of us face is that things in the business world can change so fast, that we get lost in the shuffle. The information overload saga is absolutely ridiculous. In this day and age EVERYONE is an expert (*insert MASSIVE eye roll here*), so the amount of information, both positive and negative is insane. As an entrepreneur, you have to know what information to digest and what information to leave right where you found it. You have to be able to find your own brand voice that fits in with YOUR Vision. Just because a fellow business owner offers the same products or services as your business offers doesn’t mean that you have to build your brand the same way. The “Final Rose” won’t always look like you expect. And that’s okay too.

 

If I knew what I know now, I would have had way less headaches along this journey. But I didn’t know. There was no way I could know everything so early on in my business. I want to share with you all what I’ve learned along the way, and the resources you can use to make SMART business decisions.

 

Join me for the Your Vision, Your Way Webinar. It’s a FREE webinar built for busy entrepreneurs who are serious about building amazing brands. Register today and save your spot for this awesome clarity training.

 

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3 Benefits of a Written Marketing Plan
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Developing industry specific marketing plans can be difficult to achieve with little to no direction. Just like a business plan gets you set up for strategic growth, a marketing plan serves much of the same purpose. While some may think that you can mix and match marketing methods as you go along, it is always much more efficient to develop your plan of attack well in advance. Your marketing plan should serve as the companion piece to your business and financial plans.

Marketing plans are not a one-size fits all scenario. Your plan should be specific to your industry, as well as your time in the business. It brings you clarity, structure, and most of all - more effective marketing. Here are a couple of the benefits of having a written marketing plan for your business.

Gain Clarity

  •  A written plan helps you gain the clarity you need to expand your business with effective marketing strategies. It takes your original business plan and stretches it out in a way that shows your creativity in a structured manner. As a companion piece to your business plan, it lays out the specifics of your business plan and assigns a marketing task to each area. It also shows you where your challenges may lie within reaching your target market, and how you should address a financial plan of attack.

Track Your Methods

  • A lot of people approach marketing without a strategy. They throw a couple of things at the wall and see what sticks, then get frustrated when they don't see a return. A written marketing plan helps you keep track of what you've done. It gives you a clear view of what has worked, what hasn't, and how much time and money has been put into it. Are you delivering things to your target market that actually address their wants and needs? If not, how do you change that? What new techniques can you use to better serve them?

Establish Company Culture

  • What better way to help your employees learn about your company culture than to have it in writing? Although you may think that you've expressed the core of your company culture and brand values, it is can easily be misconstrued by an outside party. Instead of assuming that employees know how to represent your brand, why not feel comfortable in knowing that they are clear on how to represent your brand. You can even ask for feedback through meetings and forums, and incorporate that data into a working plan for your employees. 

No matter the industry, your marketing efforts should be tailored to fit your specific needs. Just because a similar business has had success with a given marketing tactic doesn't mean that your business will enjoy that same success. It takes time, introspection, and documentation to get together a proven formula for success that can grow with your company.

Don't take chances on missing the mark with your marketing. Contact us today for a consultation on developing a targeted marketing plan for your business.