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The latest news and industry trends

Posts tagged business development
4 Tips for Women's Business Success
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There are over 11M Women Owned businesses in the US. They make up 40% of new business owners and generate over $1.7 Trillion in revenue. So how can we make sure that these businesses are profitable and sustainable?

  • Collaborate

Collaboration (even with those you may feel are competitors) can open the door to more clients, more sales, and an increased presence in the business sector. Seek out entrepreneurs who match your focus and want to grow the same way.

  • Educate Yourself

Although women are building businesses at astronomical rates, we are often overlooked or denied when it comes to funding. Depending on your industry, startup funds and money for payroll may be an essential necessity for your business success. Find out what investors and banks look for when allocating funding, and find out what skills you may need to brush up on to increase your chances of success. Organizations like your local SBA will often offer FREE education on a variety of business topics.

  • Re-evaluate your business structure

Do you REALLY need that many staff members? Does that new software system serve your best interests? Comb through all of the elements of your business to see what elements are truly necessary and what elements are optional. You may find areas where you can cut back on expenses, or even raise your prices on certain products and services.

  • Don't give up!

No one ever said business would be easy. Be resilient in your quest to become a success. The pros will outweigh the cons once you've achieved your goals.

On October 24th The Women's Business Center of Charlotte is hosting its 2nd Annual Heart of a Women Conference. This conference will cover all of the areas of your business AND your personal life that will help you propel towards success. The breakout sessions are full of amazing educational gems and success stories from women just like you.

Session topics include:

  • Doing Business With The Government

  • Conquering Marketing & Branding

  • Nonprofit Management

  • Healthy Living Tips

  • Staffing Tips

  • Strategic Planning

This year's keynote speaker is Ms. Jacqie McWilliams, Commissioner of the Central Intercollegiate Athletic Association (CIAA), Ms. McWilliams will share her success secrets that landed her a position as the first female African-American Commissioner of the CIAA.

 

Early Bird Registration ends soon, so purchase your tickets today!

 

Will You Accept This Rose?....And Will It Make You Happy?
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Everyone won’t always love you, and that’s okay.  

Sometimes you won’t get the final rose, and that’s okay. Not everyone is meant to be your customer. When I first started my business, I was so afraid to be completely open with my branding. Ironic, considering the fact that I was preaching that very thing to my clients. Trying to be everybody's "friend" was not helping me build a sustainable business. I had to throw away that please the whole internet mentality and just be myself - flaws and all. Did I lose a few people along the way? Absolutely. But the ones who were a good fit stayed, and we grew together. I also found other awesome people to work with who challenged me, helped me grow, and understood my vision. In order to get the right clients who fit well into my business, I had to get the right mindset for my brand.

 

The problem that many of us face is that things in the business world can change so fast, that we get lost in the shuffle. The information overload saga is absolutely ridiculous. In this day and age EVERYONE is an expert (*insert MASSIVE eye roll here*), so the amount of information, both positive and negative is insane. As an entrepreneur, you have to know what information to digest and what information to leave right where you found it. You have to be able to find your own brand voice that fits in with YOUR Vision. Just because a fellow business owner offers the same products or services as your business offers doesn’t mean that you have to build your brand the same way. The “Final Rose” won’t always look like you expect. And that’s okay too.

 

If I knew what I know now, I would have had way less headaches along this journey. But I didn’t know. There was no way I could know everything so early on in my business. I want to share with you all what I’ve learned along the way, and the resources you can use to make SMART business decisions.

 

Join me for the Your Vision, Your Way Webinar. It’s a FREE webinar built for busy entrepreneurs who are serious about building amazing brands. Register today and save your spot for this awesome clarity training.

 

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Contemplation

coffee shopIt's easy to allow fear of the unknown to drive your decision making when it comes to making huge career changes. Depending on the specific industry in which you are entering, the success rate for new businesses can be a huge deterrent for new entrepreneurs. But sitting around letting good ideas go to waste doesn't get you anywhere. Its time to stop thinking about all the things you MIGHT want to do. There is never the "perfect time", and the cards won't necessarily line up in perfect order. The lack of perfect timing does not mean that you cannot begin pushing your ideas into the forefront and launching your new entrepreneurial endeavors. When you are a natural creative, it is almost impossible to escape the propensity to think outside the box. Some people simply have a natural urge to lead the life of an entrepreneur. I recently read 'The Path Redefined' by Lauren Maillian Bias. An invigorating and inspirational read, Bias talks about her life as a serial entrepreneur. She started as a young child by selling lemonade in her upscale NYC neighborhood, and earned more money than some college kids would earn in their first years of working a summer job. She took her fearless nature, her customer base, and her desire to top own success record, and went on to open several successful businesses. The multi-talented businesswoman was one of the youngest vineyard owners in the US, and one of few African-American women vineyard owners. Although the odds were stacked against her, her passion for a new business endeavors outweighed her fears.

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If running a full-fledged brick and mortar business is not a match for you, perhaps running a business online or creating a custom "made to order" retail business is the way to go. I can't tell you how many times I let an idea slip by only to see that someone else grabbed the bull by the horns and successfully launched the idea. Start small by turning your part time hobby into a business in your spare time. Keeping a small portfolio of clients is a great way to ensure that you are able to perfect your product and bring about the desired results. It also allows you to gain valuable feedback for when you decide to launch your business full time. Cultivate your ideas when they come to you, and tweak it for improvement as you go along. You will have room to make mistakes and still recover in time to recreate your perfect scenario. Sitting around waiting only ensures that someone else will come up with the very idea that you have been mulling over. There is someone else out there who will launch a similar product, or someone within an organization that will take advantage of the latest board seat or promotion. So stop contemplating and start doing. Your new goals may be closer to completion than you realized.

How to Take Risks as a Parent

I recently came across a brilliant article on a website called Live in The Grey. It's a great site that challenges people to step outside the box and embrace their dreams. An article posted by author Courtney Velek truly resonated with me as she discussed a struggle that many of us face;  Does being a parent prevent you from being able to live freely and take chances in your career? How do you balance the two without sacrificing or jeopardizing either one? Check out what Velek had to say in this post: How to Take Risks as a Parent

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As a parent, the idea of disrupting corporate America, pursuing passion and living in the grey is so exciting. I feel such pride that our generation is fundamentally changing the way our kids will work.

At the same time, I’ve reflected a lot on whether being a parent impacts your ability to take big risks. Naturally, the stakes for parents are higher. It’s not just a personal money issue. The well-being of your family might be on the line.

All of this was running through my mind last year when [Read More...]

Courtney Velek is a purpose-driven entrepreneur and co-founder of TC3 Marketing. She believes in doing what you love, finding your balance, forever learning, and living in the grey. You can follow Courtney on her blog at www.thesmallwins.com.