Billingslea Media
haute-chocolate-styled-stock-photography-marble-styled-desktop-peach-gold-1-final.jpg

Blog

The latest news and industry trends

Posts tagged brandinfluencer
Creative Content and Story Telling
creative+photography.jpg

It’s no secret that the competition to be seen on social media has become intense. More than ever, brands have to find new ways to stay engaged and get noticed online. Aside from posting regularly and creating compelling written copy, brands are creating stories and alter egos that leave their followers staring at their phones waiting to see what their next move will be. They are even jumping in on trending celebrity news on social media. This week, Twitter erupted when Kim Kardashian tweeted to fast food chain Jack in the Box. The internet immediately exploded with food chains tweeting to Kardashian with tons of funny comments.

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian



Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Some of you may remember last year when Wendy’s created a ‘mixtape’ entitled ‘We Beefin’ with “diss tracks” against McDonald’s like ‘Rest In Grease’ and ‘4 for $4’. The viral post made headlines, and got people talking about the fast food chain again. While it’s unclear as to whether the mixtape increased their bottom line or not, it was definitely a great PR push for the company, and a way of solidifying how they want to be viewed as a brand…fun, engaging, and relevant.

What does your brand say about you? Has your company embarked on a social media campaign with a funny theme or story line?

Tell us your thoughts on story telling through social media.



Balancing Social

 

Social Media can be both a gift and a curse. For people who have built their businesses online, it is the only way that they can continue to reach their target audience. But what happens when the constant posting and updates backfire? Kim Kardashian West has built her entire brand off of being visible at all times. The multimillionaire reality television star is known for flaunting her extravagant lifestyle all over the media. A lifestyle that some say may have contributed to her recently being robbed at gunpoint while in Paris. While Kim is not the only celeb who consistently posts updates about their latest purchases and current whereabouts, she has indeed become a target for people wanting to take advantage of her.

So what do you do when you are an online personality who ONLY flourishes with a lifeline to social and mainstream media? What do you do when grassroots marketing is not an option for you? Well, unless you are willing to suddenly switch careers, the only option is to continue utilizing social media, but with a more refined strategy. Most of us who are avid social media users can't afford to beef up our security detail like Kim, so instead we have to take matters into our own hands. We have to be smart in how, what, when, and why we post.

How

Uploading a photo or blog post on social media sounds pretty easy right? Well, uploading the content is the easy part. Altering the content is what's tough. When posting online, especially on your personal accounts, be sure to pay attention to location trackers. Lots of smartphones will automatically install geo-trackers, which record your location whenever you take a picture. You can easily remove this option in your settings. Once you've done this, be sure to also pay attention to the settings on your social media profiles. These platforms will also record your location and time of posting unless you customize the settings.

What

Be intentional about what you post. Unless your business deals with opulence and luxurious locales, it is not important for you to post photos or videos about your extravagant personal belongings. Not only does it entice thieves, but it also may send the wrong message. If your brand boasts about humility or cutting costs, posting a photo of your new Valentino boots is probably a post that you can skip. 

When

Let's say that you are absolutely, positively compelled to post that photo of your new Valentino boots. The decision to post is ultimately up to you, but that doesn't say that you have to post it in real time. Millions of people all over the world are constantly uploading pictures from their dream vacations or lavish dinners, only to discover a home invasion because thieves knew that they weren't home. You can still post those photos, but post them at a later date. Make sure that you let people know that your home or office is occupied and/or equipped with security precautions.

Why

Think again about your reason for posting before you hit that publish button. What is the end goal for you after you publish that update? Perhaps you actually do want people to know where you are in real time. In this case geo-tracking actually comes in handy. Want to get those last minute ticket sales for your event? Then by all means, add your location and invite them to join you. Just make sure that once you are done utilizing that option, to turn off or alter your location. Some social media users have even installed apps that give a false location to their audience. This allows the user to broadcast on platforms like Periscope with a larger reach, without compromising their privacy.

It's important to research all of the details on all of your social media platforms before using them. Check out the features under the settings to check and see if your location is automatically updated, and go back through your posts periodically to make sure that a location wasn't accidentally posted without you knowing. Like any other good business tool, there are always a couple of drawbacks. Social Media doesn't have to be scary if done properly. It only takes a little bit more planning and effort on our parts to make sure that we are doing it right. And while a security breach can happen to even the most careful person, it is better to put in the effort to ensure your privacy beforehand.

 

Have you ever been the victim of a security breach on social media? What steps did you take to ensure your safety?

Brand Yourself For Success
the branding diaries

Everywhere you look these days, people are talking about the importance of building your brand. In the past, branding was something that was reserved for politicians and athletes. But these days, everyone, regardless of their industry, should be concerned about building their brand. In this modern era when everyone has updated information at their fingertips at all times, you want to position yourself to be able to take control of your image, even in the event that you are getting negative press.

Here are a couple of ways to get a jump start on your branding efforts.

1- Determine Your Approach

What exactly is it that you want to be known for? This is the most important step for branding success. You have to know yourangle before you start throwing things out there. It's much easier to take your time and develop your message than it is to throw things out there, then have to backtrack and clean things up later.

2- Study The Experts

There are certain people who dominate their industries, and make it look incredibly easy. But trust and believe, it probably looks a lot easier on the outside than it is on the inside. Most people who are considered heavy hitters in their respective fields have spent years working on their approach. Luckily for us on the outside we have a front row seat, and for all intents and purposes, a shortcut to learning how to build our own personal brands. If there are people who you admire, and they've done an excellent job at building their brand, you have the perfect opportunity to learn from them. Now, that doesn't mean make your brand mirror theirs. It is never a good idea to create an EXACT duplicate of someone else's brand. Instead, look to them for guidance and inspiration. Reach out to them and ask questions about what they did when they were in your position, or what tips they may have for you as you continue to build. Take those tips and figure out how similar or different they are to the way you've been building so far.  You have to pull out the things that make your brand unique.

3- Pick Your Platform

Your approach to how and why you want to build your brand will determine your platform of choice. There is a ton of debate in the digital atmosphere about establishing yourself on social media platforms effectively. Unless you have a team in place that is able to carry out a consistent voice, it is often extremely difficult to dominate on ALL platforms. But the good news is that you actually don't need to dominate on every single platform. Your target market may not be on all of those platforms. Perhaps you market to an older generation; Your ideal client (or next employer) is probably not on Snapchat. They are most likely to be found on LinkedIn or Facebook. Maybe your brand represents visual arts. In that case, something like Instagram or Pinterest is probably the best avenue. And maybe, after looking at the demographics for social media platforms, you realize that your audience is not even found on social media. Maybe they are sticklers about print media or in person networking. Pay attention to where your audience hangs out, and make your presence known.

4- Be Yourself

It's not enough to get out there and start rubbing elbows with every Tom, Dick, and Harry who might be interested in your brand. You've got to make sure that you are developing authentic relationships at all times. The tone of voice that your competitor uses may work well for them, but may sound awful for you. People will figure out very quickly whether or not you are truly genuine, and they will absolutely judge you for what they see. People appreciate authenticity. And they will much rather do business with someone they think they can trust. It does you no good to create this false persona online, only to have people discover a totally different person in real life. It gives them the impression that you don't value them, or that you aren't selling what you promise. Whatever you do, don't be that guy!

If you want to build your brand, you have to be willing to be patient throughout the process. The internet and social media have drastically changed the way we do business. We have to learn to roll with the punches, and be adaptable. We also have to remember to stay true to ourselves and what we originally set out to establish with our brand.

For more information on how to develop your own personal brand, download our FREE eBook on Branding when you subscribe to our list!

 

 

Social Media + the Teyana Effect

It's no secret that social media can be a powerful tool in terms of creating exposure. These days just as many people get their news from sources like Twitter and Facebook as others do from mainstream news shows. The hype around events now has a much longer shelf life due to social media usage.


This past Sunday MTV aired their annual VMAs,  where they honor the most popular artists on the scene. The show was nothing short of epic,  having this year's Vanguard Award winner Rihanna performing several times throughout the show before she even received her award. Not to be outdone was the Queen Bey herself,  Beyonce, who performed a montage of songs from her amazingly popular 'Lemonade' album. But the talk all over the net was about Teyana Taylor, the singer, actress, and dancer who appeared in Kanye West's Fade video music video.  Taylor, who recently gave birth to a little girl, showed off her post baby bod in a solo performance that was reminiscent of a combination of Flashdance and Janet Jackson's Pleasure Principle. However,  her unique dance moves were no match for the millions of comments on her extremely toned body. It is safe to say that I've seen at least 8 different Teyana Taylor memes today alone.


Five or six years ago, once an award show was done, it was done. People forgot about the details and started looking forward to the next big thing. But now, because of social media, performances not only go viral, but they also spark tons of other content like articles, memes, and hashtags. Since Sunday, Teyana  Taylor has been a trending topic, and women everywhere are vowing to get in gym and get a "Teyana Taylor body". For fitness instructors and healthy living experts, this is a golden opportunity.  It's the perfect time to pitch their products and services in an effort to help people achieve the body types they want. With the amount of traffic out there this week, it is easy to find people looking for a trainer or healthy living expert. Researching these hashtags and memes is one of the cheapest marketing campaigns one can engage in at this time.


Although already well known in the music industry,  there are apparently thousands  of people who have never heard of Teyana Taylor. But after Sunday night's performance you'll  be hard pressed to find anyone (at least in the continental US) that doesn't know her name. People immediately took to Google to dig up information and find out where she had been hiding all of these years. What they found was that Ms. Taylor actually has quite the bio. Now that she has gone "mainstream" and shown the world that fire that she's had all along, I'm pretty certain that her inbox is  probably full right about now. And with the excess of memes and parody videos circulating, I'm sure we haven't seen the last of Ms. Taylor at all.