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The latest news and industry trends

Posts tagged brandbuilding
Creative Content and Story Telling
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It’s no secret that the competition to be seen on social media has become intense. More than ever, brands have to find new ways to stay engaged and get noticed online. Aside from posting regularly and creating compelling written copy, brands are creating stories and alter egos that leave their followers staring at their phones waiting to see what their next move will be. They are even jumping in on trending celebrity news on social media. This week, Twitter erupted when Kim Kardashian tweeted to fast food chain Jack in the Box. The internet immediately exploded with food chains tweeting to Kardashian with tons of funny comments.

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian



Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Some of you may remember last year when Wendy’s created a ‘mixtape’ entitled ‘We Beefin’ with “diss tracks” against McDonald’s like ‘Rest In Grease’ and ‘4 for $4’. The viral post made headlines, and got people talking about the fast food chain again. While it’s unclear as to whether the mixtape increased their bottom line or not, it was definitely a great PR push for the company, and a way of solidifying how they want to be viewed as a brand…fun, engaging, and relevant.

What does your brand say about you? Has your company embarked on a social media campaign with a funny theme or story line?

Tell us your thoughts on story telling through social media.



Why Nike Still Wins

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30 years in business and Nike is still coloring outside the lines. This week the apparel company announced their latest ad campaign with Colin Kaepernick. The former San Francisco 49er has been the center of controversy over the past year after sparking what some deep as a revolution when he decided to take a knee instead of standing for the National Anthem. Kaepernick started the protest in response to the unjust killings across the country of unarmed minorities. Soon after, athletes and other supporters across the country followed suit, causing an uproar and boycotts against the NFL.


With the current political climate and other controversies over race and ethnicity, many companies are afraid of pushing the envelope in terms of branding. But true branding lies within staying true to the brand values that your company is known for. Nike has a long history of supporting athletes from all walks of life; many of whom would not have been successful with sports. So it should be no surprise that Nike would continue to show their support and their non-conformance to political or social norms.


The global enterprise launched their “Equality” campaign including athletes such as LeBron James, Serena Williams and Ibtihaj Muhammad, an American fencer who wears a hijab when competing, and transgender triathlete Chris Mosier. Their new ad has enraged many who feel as though Kaepernick is disrespectful to the American flag, but also reinforced the support of people who have backed Kaepernick along this journey. Stats show that their stock has already started to drop, but Nike execs don't seem the least bit concerned. The company seems to be so confident about their brand and their loyal supporters. THIS is why Nike still wins, even if they lose money. Had Nike discontinued their habit of campaigns that promoted social good, it would have left their fan base with questions about the loyalty that the company had to its customers.


Consumers want to know that their hard earned dollars matter. They want to feel one with the companies they support. This type of unwavering support replaces any money that may have been lost in short term gains. It's what gives global brands longevity.

Your brand is your baby. It's up to you to stay true to your values as you nurture that baby. The long term benefits will outweigh any short term benefits you may encounter.

Are you looking for clarity in building your brand? Schedule your consultation today to get started!

Why J. Lo is Branding #goals
Photo Courtesy of Hola Magazine

Photo Courtesy of Hola Magazine

 

You have to wake up really early in the morning to outdo Jennifer Lopez. The firecracker Latina has created a legacy that all started with her career as a background dancer. Last night the world watched as ‘Jenny from the Block’ received the Vanguard Award at the VMAs. And seeing her take the stage performing her hits from over the years showed the value of putting in hard work for something that you really want.

 

Her singing and acting chops have grown over the years. Most industry vets only knew her as a background dancer. She had no formal training in singing and acting. But she saw an opportunity and positioned herself to walk through that door.

 

Watching J. Lo perform last night reminded me of 3 things:

 

  • Your dream belongs to YOU. Forget the naysayers who don’t believe you have the guts, the talent, or the resources to make it in the business. You may not the best at everything, but you can be the best at being passionate about your craft.

 

  • To be the best, you have to work like your life depended on it. Although Lopez is already an international superstar, she still works like it’s her first project. Staying true to her dance roots, she keeps herself in shape year round. Paparazzi has caught her on numerous occasions working out like a crazy person. When you’re Jennifer Lopez all you really have to do is just show up and wave, and the people will still love you. But Lopez believes in the power of deliverance. She gives 120% all the time - even when she doesn’t have to.

 

  • A dependable tribe can be the glue that holds everything together. It takes a lot to be a multi-talented figure in entertainment. There are schedules, rehearsals, nannies, nutritionists, a glam squad, and all other kinds of people who contribute to what we see in the public eye. There is also the necessary emotional support that is often required on the days where you just feel like giving up. Having trustworthy people that will not allow you to give up is the additional fuel that builds a long lasting career.

 

J. Lo is definitely #goals. She has a powerhouse brand that is consistent. When you hear the name, you already have an idea of what you’re going to get. There are no questions about the quality of her work. Lopez is what 20 years of hard work looks like on the outside.

Are you ready to build an AMAZING Brand? Schedule a consultation today to see how Billingslea Media can help you build the brand of your dreams.

Will You Accept This Rose?....And Will It Make You Happy?
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Everyone won’t always love you, and that’s okay.  

Sometimes you won’t get the final rose, and that’s okay. Not everyone is meant to be your customer. When I first started my business, I was so afraid to be completely open with my branding. Ironic, considering the fact that I was preaching that very thing to my clients. Trying to be everybody's "friend" was not helping me build a sustainable business. I had to throw away that please the whole internet mentality and just be myself - flaws and all. Did I lose a few people along the way? Absolutely. But the ones who were a good fit stayed, and we grew together. I also found other awesome people to work with who challenged me, helped me grow, and understood my vision. In order to get the right clients who fit well into my business, I had to get the right mindset for my brand.

 

The problem that many of us face is that things in the business world can change so fast, that we get lost in the shuffle. The information overload saga is absolutely ridiculous. In this day and age EVERYONE is an expert (*insert MASSIVE eye roll here*), so the amount of information, both positive and negative is insane. As an entrepreneur, you have to know what information to digest and what information to leave right where you found it. You have to be able to find your own brand voice that fits in with YOUR Vision. Just because a fellow business owner offers the same products or services as your business offers doesn’t mean that you have to build your brand the same way. The “Final Rose” won’t always look like you expect. And that’s okay too.

 

If I knew what I know now, I would have had way less headaches along this journey. But I didn’t know. There was no way I could know everything so early on in my business. I want to share with you all what I’ve learned along the way, and the resources you can use to make SMART business decisions.

 

Join me for the Your Vision, Your Way Webinar. It’s a FREE webinar built for busy entrepreneurs who are serious about building amazing brands. Register today and save your spot for this awesome clarity training.

 

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