This week is National Small Business Week. It’s a week long event focused on driving more attention to the power of small businesses. While shopping at larger retail stores may be easy, convenient, or enticing, there are tons of small businesses out there offering goods and services that are just as good, if not better than what you’ll find at their competitors. Here are a couple of reasons why you should purchase from a small business.
It Drives Your Local Economy
When you buy from a local business, the dollars you spend stay in your community and go back into your local economy. It also allows small business owners to sustain their dream businesses, and offer gainful employment. When people are gainfully employed, they also spend more money in their community. It’s a cycle that keeps on going and adds to local growth and development.
It’s More Eco-Friendly
Buying from a local business means less time transporting goods, less packaging, less gas, less traffic on your carbon footprint.
Contributes to Diversity in the Marketplace
Larger stores cater to the demands of the national market; whereas local businesses create unique goods that often reflect the heart and soul of their city. This deepens ties to the community and encourages people to spend even more money in their local area. It also gives other business owners with smaller budgets and less powerful connections a chance to get their businesses in front of more people.
Supporting small businesses is easier than you think. Check out your local business associations , social media outlets, and Google business pages for a list of small businesses in your area.