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Posts tagged NFL
Why Nike Still Wins

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30 years in business and Nike is still coloring outside the lines. This week the apparel company announced their latest ad campaign with Colin Kaepernick. The former San Francisco 49er has been the center of controversy over the past year after sparking what some deep as a revolution when he decided to take a knee instead of standing for the National Anthem. Kaepernick started the protest in response to the unjust killings across the country of unarmed minorities. Soon after, athletes and other supporters across the country followed suit, causing an uproar and boycotts against the NFL.


With the current political climate and other controversies over race and ethnicity, many companies are afraid of pushing the envelope in terms of branding. But true branding lies within staying true to the brand values that your company is known for. Nike has a long history of supporting athletes from all walks of life; many of whom would not have been successful with sports. So it should be no surprise that Nike would continue to show their support and their non-conformance to political or social norms.


The global enterprise launched their “Equality” campaign including athletes such as LeBron James, Serena Williams and Ibtihaj Muhammad, an American fencer who wears a hijab when competing, and transgender triathlete Chris Mosier. Their new ad has enraged many who feel as though Kaepernick is disrespectful to the American flag, but also reinforced the support of people who have backed Kaepernick along this journey. Stats show that their stock has already started to drop, but Nike execs don't seem the least bit concerned. The company seems to be so confident about their brand and their loyal supporters. THIS is why Nike still wins, even if they lose money. Had Nike discontinued their habit of campaigns that promoted social good, it would have left their fan base with questions about the loyalty that the company had to its customers.


Consumers want to know that their hard earned dollars matter. They want to feel one with the companies they support. This type of unwavering support replaces any money that may have been lost in short term gains. It's what gives global brands longevity.

Your brand is your baby. It's up to you to stay true to your values as you nurture that baby. The long term benefits will outweigh any short term benefits you may encounter.

Are you looking for clarity in building your brand? Schedule your consultation today to get started!

Client gives back over holiday season

Choosing the right clients is just as important as it is for a client to choose their agency. In my short time as a PR and Communications Consultant I have been fortunate enough to come across some very amazing people. It is important to me that my clients share the same vision and goals as I do. It allows for a more mutually beneficial working relationship, and gives clients a chance to tap into a deeper awareness of hidden opportunity. Billingslea Media client Terrance Copper knows how important it is to give back to his community. Since returning to Eastern NC after retiring from the NFL, Copper has made it a point to give back on a regular basis. His constant care and concern for area youth helps inspire young people who are in need of positive role models, morale boosters, and proof that hard work does pay off. This holiday season, Copper donated time and gifts to area organizations such as the Ronald McDonald House of Greenville NC and the EXCEL organization (Exceptional Children Enjoying Life) of Washington NC. When asked about the Shop With a Safety Officer event for the EXCEL organization, Copper replied to the Washington Daily News “Just to see the kids, the looks on their faces when they get their gifts — it feels so good to be able to give back. This is not everyday. What they do in Washington — this doesn’t go on everywhere. I feel like the community is very lucky to have a police department and fire department like we have.”.

Copper participates in various fundraisers and speaking engagements throughout the year, and holds a FREE annual football camp for area youth in Eastern NC during the summer. For more information, or to contact Copper for your next fundraiser or speaking engagement contact Billingslea Media at billingsleamedia@gmail.com

(c) Vail Stewart Rumley, Washington Daily News

(c) Vail Stewart Rumley, Washington Daily News

Greenville NC Ronald McDonald House

Copper donated electronics for children at the Greenville NC Ronald McDonald House

Client Spotlight: Terrance Copper

image Here at Billingslea Media we are so fortunate to work with such amazingly talented professionals. Our clients keep us motivated and inspire us to dream even bigger! Billingslea Media client, Terrance Copper is no stranger to motivating people. The former NFL wide receiver has had a history of being a leader,  and is now embarking upon other opportunities to lead within his community.

The former ECU Pirate has recently returned to Greenville NC and has since been committed to making a difference in his community. This past summer, Copper held his annual Pro's Weekend in Washington NC with NFL pros such as Vonta Leach, David Garrard, and Jamar Newsome. This January Copper intends to take his instruction a bit further when he opens The Premiere Football Academy.  The academy will be a top notch training facility teaching the fundamentals of football to youth ages 5-18. Copper intends to develop a program where athletes can learn all aspects of the game including specialized positional training,  safety awareness, leadership, and motivational development. 

reflector.com Greater Greenville Sports Club

Copper intends to give athletes in Eastern NC access to specialized instruction that is normally absent from small town football. The end result will be producing athletes that are able to compete with others in larger regions,  and positioning them to receive scholarships for college. His talented advisory board is ready to take on the task of molding young minds and keeping them focused on the positive aspects of athletics. 

Students and parents at the facility will be required to take part in educational lectures and videos that teach the importance of safety during organized play. Copper intends to keep parents heavily involved in the students' progress during the duration of their attendance at the camp.

As a former team leader in college and in the NFL,  Copper knows the importance of teamwork and motivation. His goal is to produce successful athletes who are passionate about the game,  and realize that failure is never an option when you are destined to carry out your dreams.

For more information on The Premiere Football Academy, or to join the mailing list please email us at billingsleamedia@gmail.com. 

New Client Alert: NFL Wide Receiver Terrance Copper

Billingslea Media is excited to welcome former East Carolina University and NFL Wide Receiver Terrance Copper. The Washington NC native has enjoyed a lucrative career with several teams in the NFL since 2004, and most recently enjoyed a home base with the Kansas City Chiefs from 2009-2013. Copper has prided himself on taking part in activities that allow to give back to his community, and celebrate the legacy he created in the small town of Washington NC.

Copper had a very successful career at East Carolina University as a receiver. As a senior, in 2003, he led Conference USA with 87 receptions which, at the time, was an ECU single season record. He was signed as a free agent in 2004 by the Dallas Cowboys. As a rookie he played in 10 games, had 7 receptions for 84 yards, but his contributions came on special teams, where he had 14  tackles and returned 16 kickoffs for 307 yards. After playing for two years with the Cowboys, Copper played for the New Orleans Saints, the Baltimore Ravens, and then the Kansas City Chiefs. Copper played for the Chiefs from 2009 until 2013.

In 2013 Copper returned home and has since been very active in his community. This year marks the 4th year of his annual football camp in his hometown of Washington NC. The camp is organized by members of the Washington Police Department in an effort to strengthen community ties. Copper has enlisted the help of several NFL players including former teammates from his college and professional careers. This year the camp has expanded and will include a basketball camp, and a community day.  Sponsors throughout the community have come together and provided donations for the community day on Friday evening. The free event will consist of a cookout, music, games, and an autograph session.The event will be held at Festival Park on the Washington waterfront. The following day youth ages 7-17 can participate in a free football camp from 8am-12pm and a free basketball camp from 2pm-5pm.

2014 Pro's Weekend