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The latest news and industry trends

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Creative Content and Story Telling
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It’s no secret that the competition to be seen on social media has become intense. More than ever, brands have to find new ways to stay engaged and get noticed online. Aside from posting regularly and creating compelling written copy, brands are creating stories and alter egos that leave their followers staring at their phones waiting to see what their next move will be. They are even jumping in on trending celebrity news on social media. This week, Twitter erupted when Kim Kardashian tweeted to fast food chain Jack in the Box. The internet immediately exploded with food chains tweeting to Kardashian with tons of funny comments.

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian



Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Some of you may remember last year when Wendy’s created a ‘mixtape’ entitled ‘We Beefin’ with “diss tracks” against McDonald’s like ‘Rest In Grease’ and ‘4 for $4’. The viral post made headlines, and got people talking about the fast food chain again. While it’s unclear as to whether the mixtape increased their bottom line or not, it was definitely a great PR push for the company, and a way of solidifying how they want to be viewed as a brand…fun, engaging, and relevant.

What does your brand say about you? Has your company embarked on a social media campaign with a funny theme or story line?

Tell us your thoughts on story telling through social media.



March Goals

 

The beginning of the year came and went like a flash of lightning. It’s hard to believe that it’s already March and we are getting close to the end of the 1st Quarter. If you haven’t hit all of your business goals yet, don’t worry...there is still time to regroup and accomplish some valuable things for the sake of your business.

A lot of people get overwhelmed because they either create goals that are unrealistic for completion within a certain time frame or not specific enough to keep you on track for completion. As the age old business model says, Goals should be S.M.A.R.T : Specific, Measurable, Actionable, Realistic, and Timely.  Declaring that you want to make $100,000 for the year is totally doable. But saying “I want to make 100,000 this year” but not knowing what products and services you are going to sell, how much you are selling them for, and who you are selling them to is unrealistic and sets you up for disappointment.

Even your small goals should be realistic. They should be related to the overall bottom line within your business. If your goal is to move to a brick and mortar location, it should be tied to a “why”. Will moving to a physical location help increase your sales? Will it give you more foot traffic? Don’t make a plan to move to a physical location just because you think it “looks” like a good idea. Create the goal to move because it is tied to something that benefits your business. Once you’ve decided on that goal, figure out the action steps to get you there, and make sure that they are SMART goals.

This is the perfect time for Spring Cleaning your business. In the next couple of days take an assessment of your business, its operations systems, and how well your products and services are doing. Figure out what areas need improvement, and what you can do to ensure that growth is taking place. Engage in activities that are strategic in helping you fine tune your business.

What things do you need to spring clean in your business? What areas need some special attention?

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Instagram Users Question Future of Leadership
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Nothing in the business world happens abruptly. It just seems abrupt to the general public. This week Instagram Executives resigned, leaving Instagram’s leadership up in the air. But according to inside sources, the shift didn’t happen overnight. Since purchasing Instagram in 2012 Zuckerberg and his team at Facebook initiated a host of changes on the social media platform; including embedded connections to user’s Facebook pages, notifications from Facebook, and the addition of Facebook’s executives assuming key roles at Instagram’s headquarters.

Users of the media sharing platform have also complained about changes in the algorithm, unwanted notifications, and saying that they have felt “forced” into using Facebook and sharing on their platform. So what’s next for the social media platforms? Users worry that Instagram will automatically adopt unwanted changes brought upon by the team at Facebook. Check out more of the Instagram debate as reported by TheVerge.com


3 Benefits of a Written Marketing Plan
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Developing industry specific marketing plans can be difficult to achieve with little to no direction. Just like a business plan gets you set up for strategic growth, a marketing plan serves much of the same purpose. While some may think that you can mix and match marketing methods as you go along, it is always much more efficient to develop your plan of attack well in advance. Your marketing plan should serve as the companion piece to your business and financial plans.

Marketing plans are not a one-size fits all scenario. Your plan should be specific to your industry, as well as your time in the business. It brings you clarity, structure, and most of all - more effective marketing. Here are a couple of the benefits of having a written marketing plan for your business.

Gain Clarity

  •  A written plan helps you gain the clarity you need to expand your business with effective marketing strategies. It takes your original business plan and stretches it out in a way that shows your creativity in a structured manner. As a companion piece to your business plan, it lays out the specifics of your business plan and assigns a marketing task to each area. It also shows you where your challenges may lie within reaching your target market, and how you should address a financial plan of attack.

Track Your Methods

  • A lot of people approach marketing without a strategy. They throw a couple of things at the wall and see what sticks, then get frustrated when they don't see a return. A written marketing plan helps you keep track of what you've done. It gives you a clear view of what has worked, what hasn't, and how much time and money has been put into it. Are you delivering things to your target market that actually address their wants and needs? If not, how do you change that? What new techniques can you use to better serve them?

Establish Company Culture

  • What better way to help your employees learn about your company culture than to have it in writing? Although you may think that you've expressed the core of your company culture and brand values, it is can easily be misconstrued by an outside party. Instead of assuming that employees know how to represent your brand, why not feel comfortable in knowing that they are clear on how to represent your brand. You can even ask for feedback through meetings and forums, and incorporate that data into a working plan for your employees. 

No matter the industry, your marketing efforts should be tailored to fit your specific needs. Just because a similar business has had success with a given marketing tactic doesn't mean that your business will enjoy that same success. It takes time, introspection, and documentation to get together a proven formula for success that can grow with your company.

Don't take chances on missing the mark with your marketing. Contact us today for a consultation on developing a targeted marketing plan for your business.