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Why J. Lo is Branding #goals
Photo Courtesy of Hola Magazine

Photo Courtesy of Hola Magazine


You have to wake up really early in the morning to outdo Jennifer Lopez. The firecracker Latina has created a legacy that all started with her career as a background dancer. Last night the world watched as ‘Jenny from the Block’ received the Vanguard Award at the VMAs. And seeing her take the stage performing her hits from over the years showed the value of putting in hard work for something that you really want.


Her singing and acting chops have grown over the years. Most industry vets only knew her as a background dancer. She had no formal training in singing and acting. But she saw an opportunity and positioned herself to walk through that door.


Watching J. Lo perform last night reminded me of 3 things:


  • Your dream belongs to YOU. Forget the naysayers who don’t believe you have the guts, the talent, or the resources to make it in the business. You may not the best at everything, but you can be the best at being passionate about your craft.


  • To be the best, you have to work like your life depended on it. Although Lopez is already an international superstar, she still works like it’s her first project. Staying true to her dance roots, she keeps herself in shape year round. Paparazzi has caught her on numerous occasions working out like a crazy person. When you’re Jennifer Lopez all you really have to do is just show up and wave, and the people will still love you. But Lopez believes in the power of deliverance. She gives 120% all the time - even when she doesn’t have to.


  • A dependable tribe can be the glue that holds everything together. It takes a lot to be a multi-talented figure in entertainment. There are schedules, rehearsals, nannies, nutritionists, a glam squad, and all other kinds of people who contribute to what we see in the public eye. There is also the necessary emotional support that is often required on the days where you just feel like giving up. Having trustworthy people that will not allow you to give up is the additional fuel that builds a long lasting career.


J. Lo is definitely #goals. She has a powerhouse brand that is consistent. When you hear the name, you already have an idea of what you’re going to get. There are no questions about the quality of her work. Lopez is what 20 years of hard work looks like on the outside.

Are you ready to build an AMAZING Brand? Schedule a consultation today to see how Billingslea Media can help you build the brand of your dreams.

Top Notch Tuesday: Philanthropist Eva Longoria
Charitable giving and community service requires a certain amount of time management, organization, and introspection. There are so many charitable organizations out there that you have to be selective about how you spend your time volunteering. One woman who has gotten it down to a science is actress and philanthropist Eva Longoria. Longoria became a household name known for her roles on shows such as The Young & The Restless and Desperate Housewives, and has used her platform to draw more attention to community issues and social welfare.
The petite Texas native has devoted her time and efforts to organizations that focus on issues in the Hispanic and Latino communities. She has been very vocal about bringing more attention to health and wellness in the minority communities, as well as promoting education and an understanding of politics and social welfare for minorities. In 2006 Longoria founded Eva's Heroes, a charity for developmentally disabled children. Since then she has received numerous awards and honors for her charitable giving and time spent volunteering in her community. She has  received the National Hispanic Foundation for the Arts’ Horizon Award, presented each year to an individual or organization whose work most advances the presence of Latinos in television and film; the Latina Visionary and Community Empowerment Award from the National Hispanic Women's Corporation; the Corazones Unidos Award from The Larry King Cardiac Foundation; and she serves as the national spokesperson for PADRES Contra El Cancer.

In recent years she become more involved in politics, focusing on economic empowerment and immigration reform. In 2012, she was one of seven Californians named to the post of co-chair of Barack Obama's re-election campaign.  She was a featured speaker at the 2012 Democratic National Convention where she endorsed President Obama's reelection. She even enrolled in a Master's degree program in Politics and Chicano Studies to further her understanding of the needs of her community. She has embraced the notion of using her platform as a celebrity to bring action and attention to social ills. With an increase in exposure through social media and increased speaking engagements, Longoria has proven to be a Top Notch performer in the field of philanthropy and community service.