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The latest news and industry trends

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Creative Content and Story Telling
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It’s no secret that the competition to be seen on social media has become intense. More than ever, brands have to find new ways to stay engaged and get noticed online. Aside from posting regularly and creating compelling written copy, brands are creating stories and alter egos that leave their followers staring at their phones waiting to see what their next move will be. They are even jumping in on trending celebrity news on social media. This week, Twitter erupted when Kim Kardashian tweeted to fast food chain Jack in the Box. The internet immediately exploded with food chains tweeting to Kardashian with tons of funny comments.

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian



Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Some of you may remember last year when Wendy’s created a ‘mixtape’ entitled ‘We Beefin’ with “diss tracks” against McDonald’s like ‘Rest In Grease’ and ‘4 for $4’. The viral post made headlines, and got people talking about the fast food chain again. While it’s unclear as to whether the mixtape increased their bottom line or not, it was definitely a great PR push for the company, and a way of solidifying how they want to be viewed as a brand…fun, engaging, and relevant.

What does your brand say about you? Has your company embarked on a social media campaign with a funny theme or story line?

Tell us your thoughts on story telling through social media.



Instagram Users Question Future of Leadership
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Nothing in the business world happens abruptly. It just seems abrupt to the general public. This week Instagram Executives resigned, leaving Instagram’s leadership up in the air. But according to inside sources, the shift didn’t happen overnight. Since purchasing Instagram in 2012 Zuckerberg and his team at Facebook initiated a host of changes on the social media platform; including embedded connections to user’s Facebook pages, notifications from Facebook, and the addition of Facebook’s executives assuming key roles at Instagram’s headquarters.

Users of the media sharing platform have also complained about changes in the algorithm, unwanted notifications, and saying that they have felt “forced” into using Facebook and sharing on their platform. So what’s next for the social media platforms? Users worry that Instagram will automatically adopt unwanted changes brought upon by the team at Facebook. Check out more of the Instagram debate as reported by TheVerge.com


TNT: Ming Lee of Snob Life Studios

image This week's TNT spotlight is on Ming Lee of Snob Mobb in Atlanta Georgia. This woman is a true inspiration to women in business regardless of your industry. She has created a brand that has taken the country by storm. Starting out as a hair stylist, she has now transformed into a business and branding guru, offering seminars all across the country. Her company Snob Life is now expanding and offering franchise opportunities for Snobs everywhere.

Known to many as "King Ming", her transparency in her life and work has inspired many, and allowed her to achieve great success all before the age of 30. Billingslea Media salutes King Ming for her hard work and inspiration. We look forward to more new and exciting things from this amazing woman.

‪#‎kingming‬ ‪#‎minglee‬ ‪#‎atl‬ ‪#‎stylist‬‪#‎womeninbusiness‬ ‪#‎branding‬ ‪#‎marketing‬ ‪#‎atlanta‬‪#‎guru‬ ‪#‎franchise‬ ‪#‎salute‬