ABB: Always Be Branding
If I showed you a symbol of a red bulls eye, chances are you would identify it as the symbol that belongs to Target. The same would go if I showed you a pair of golden arches. No matter what language you speak, you would still be able to identify it as the symbol for McDonald's. These are just two examples of easily identifiable brands. It's the epitome of brand success. At some point along the way, you want people to easily recognize your brand and what it stands for. But of course that recognition doesn't come overnight. It takes years of strategic development, consistency, and fortitude until you're a household name.
Building a successful brand takes patience and persistence. And contrary to popular belief, you don't start the process AFTER you've already "made it". Your brand is built during the process of "making it". In order for people to take you seriously, and to think of you as being synonymous with your brand, you have to truly live it. You have to become a walking billboard for everything that is associated with your brand....all the time. You want your brand to be (as the young people say) "Lit" (I felt old saying that....Won't do it again).
I remember when I first started working as the PR Director for Substantial Magazine. Upon walking in to my very first photo shoot with the magazine , I encountered a young, hungry, and very stylish young man by the name of Dan. Within two seconds of meeting one another we both knew everything we needed to know about one another: We were both serious about our craft, and we both recognized the importance of aligning ourselves with successful and like minded individuals. Although Dan was at least ten years my Junior, I found things in him that I admired. Upon shaking my hand he informed me that he was in school for Fashion Merchandising and that he was going to be one of the top stylists in his industry one day. To which I immediately replied, "Great. You can style my first mainstream magazine cover". From that day on, every encounter with Dan had something to do with fashion. Whether he was sharing new ideas or creating new designs , or simply checking out what I had on and seeing how my unique style fit into the current fashion climate. Today, just a year and a half out of college, he is traveling coast to coast styling for some of the most popular international brands and events in mainstream media. How did he achieve such great success in such a short amount of time? Easy. He LIVED his dreams. He immersed himself in everything that was associated with fashion, branding, and current trends. He created the life he wanted by becoming synonymous with fashion, and the world took notice.
I started my business with a political science degree and a desire to help people achieve their dreams. I just didn't know what shaping those dreams looked like. I didn't think marketing and branding would be a way for me to help people. I underestimated how intricate of a detail your brand message would be to cementing your business' success. But without a solid brand message, people won't take your brand seriously. So I set out to figure out everything I could learn about helping people build their brands. I read everything I came across, listened to every Periscope and Podcast I could find, and started studying White Papers from major brands that ran successful marketing campaigns. I even volunteered my services for nonprofits and small startups just to get the experience I needed to deliver the best possible service I could. People began to associate me with building communication strategies that helped businesses propel towards excellence. I used everything I knew, and applied it to my business. I gave my clients insight into what they were missing by not investing into their brands. I found that a lot of people miss the small tweaks that they can make to their image both online and offline that can have a positive effect on their brand. Over time, these small tweaks can lead to a big splash in the pool of your niche.
Living your brand means making a complete lifestyle change. It means diving in head first every second that you get for even the smallest rewards. It means sitting in the waiting room at the doctor's office mapping out your next big idea, or taking on an internship at your dream company even when you are wayyyyyyy past the average age of most interns.
Building a brand takes work, and sometimes more patience than originally expected. But the good news is that there are resources to help you start the process. Start out with some of the tips in our FREE Branding eBook. It's a great way to start small with ways to get your name out there as an expert in your field without feeling the overwhelm of a massive brand campaign. There are no data analyses or complicated flowcharts to give you. Just simple tips to give you a head start on the image you want to build. Download yours today and get started on building the brand of your dreams.
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