Billingslea Media
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The latest news and industry trends

Creative Content and Story Telling
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It’s no secret that the competition to be seen on social media has become intense. More than ever, brands have to find new ways to stay engaged and get noticed online. Aside from posting regularly and creating compelling written copy, brands are creating stories and alter egos that leave their followers staring at their phones waiting to see what their next move will be. They are even jumping in on trending celebrity news on social media. This week, Twitter erupted when Kim Kardashian tweeted to fast food chain Jack in the Box. The internet immediately exploded with food chains tweeting to Kardashian with tons of funny comments.

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian

Known for their comical Tweets, Wendy’s immediately jumped in with a comment for Kardashian



Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Not to be outdone, Burger King jumped in with it’s own comments about Kim and her experience with Jack and the Box

Some of you may remember last year when Wendy’s created a ‘mixtape’ entitled ‘We Beefin’ with “diss tracks” against McDonald’s like ‘Rest In Grease’ and ‘4 for $4’. The viral post made headlines, and got people talking about the fast food chain again. While it’s unclear as to whether the mixtape increased their bottom line or not, it was definitely a great PR push for the company, and a way of solidifying how they want to be viewed as a brand…fun, engaging, and relevant.

What does your brand say about you? Has your company embarked on a social media campaign with a funny theme or story line?

Tell us your thoughts on story telling through social media.



Why You Should Support Small Business
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This week is National Small Business Week. It’s a week long event focused on driving more attention to the power of small businesses. While shopping at larger retail stores may be easy, convenient, or enticing, there are tons of small businesses out there offering goods and services that are just as good, if not better than what you’ll find at their competitors. Here are a couple of reasons why you should purchase from a small business.

  • It Drives Your Local Economy

    When you buy from a local business, the dollars you spend stay in your community and go back into your local economy. It also allows small business owners to sustain their dream businesses, and offer gainful employment. When people are gainfully employed, they also spend more money in their community. It’s a cycle that keeps on going and adds to local growth and development.

  • It’s More Eco-Friendly

    Buying from a local business means less time transporting goods, less packaging, less gas, less traffic on your carbon footprint.

  • Contributes to Diversity in the Marketplace

    Larger stores cater to the demands of the national market; whereas local businesses create unique goods that often reflect the heart and soul of their city. This deepens ties to the community and encourages people to spend even more money in their local area. It also gives other business owners with smaller budgets and less powerful connections a chance to get their businesses in front of more people.

Supporting small businesses is easier than you think. Check out your local business associations , social media outlets, and Google business pages for a list of small businesses in your area.

Facebook and Instagram Crash For The Day
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It was the deafening silence heard all around the world that made Millennials gasp for air….The silence of not one, but TWO major social media outlets going down at the same time. Wednesday proved to be a difficult day for social media driven people around the world. But it wasn’t just Millennials that were going berserk about the outage. Businesses who rely heavily on social media were also panicking just a bit. Many business rely on these free platforms to provide updates and information about their products and services. Without access to social media, a business can easily be crippled by the loss of potential sales.

The outage is a huge reminder of why we as business owners can never rely solely on one platform to share our message. While many of us rely heavily on social media; we fail to remember that we don’t OWN those platforms. We simply “rent” space from the internet giants. The ability to customize our pages and post personalized content gives us the false perception of ownership. But as we all saw on Wednesday, the ability to use social media for promoting our brands is not always up to us. As a business owner it’s important to have additional measures in place for reaching our target market. Having a dedicated email list, a blog, or even strong offline connections allows us to have that additional layer of security that’s needed in order to remain in contact with our customers.

While social media may be a great free tool for accessing potential and existing clients, it’s up to us to take that extra step in making sure that we are able to communicate with our audience at all times.

Were you affected negatively by the social media outage? What measures do you have in place in the event that your social media pages go down?

March Goals

 

The beginning of the year came and went like a flash of lightning. It’s hard to believe that it’s already March and we are getting close to the end of the 1st Quarter. If you haven’t hit all of your business goals yet, don’t worry...there is still time to regroup and accomplish some valuable things for the sake of your business.

A lot of people get overwhelmed because they either create goals that are unrealistic for completion within a certain time frame or not specific enough to keep you on track for completion. As the age old business model says, Goals should be S.M.A.R.T : Specific, Measurable, Actionable, Realistic, and Timely.  Declaring that you want to make $100,000 for the year is totally doable. But saying “I want to make 100,000 this year” but not knowing what products and services you are going to sell, how much you are selling them for, and who you are selling them to is unrealistic and sets you up for disappointment.

Even your small goals should be realistic. They should be related to the overall bottom line within your business. If your goal is to move to a brick and mortar location, it should be tied to a “why”. Will moving to a physical location help increase your sales? Will it give you more foot traffic? Don’t make a plan to move to a physical location just because you think it “looks” like a good idea. Create the goal to move because it is tied to something that benefits your business. Once you’ve decided on that goal, figure out the action steps to get you there, and make sure that they are SMART goals.

This is the perfect time for Spring Cleaning your business. In the next couple of days take an assessment of your business, its operations systems, and how well your products and services are doing. Figure out what areas need improvement, and what you can do to ensure that growth is taking place. Engage in activities that are strategic in helping you fine tune your business.

What things do you need to spring clean in your business? What areas need some special attention?

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