Billingslea Media


The Branding Diaries: How to Avoid major mistakes in the branding spectrum

the branding diaries

Developing your perfect brand takes time, effort, and even money. The planning process for developing your brand does not always stay the same from start to finish. You have to be able to go with the flow and pay attention to the changing environment of your specific industry. My approach to branding changes from one client to the next, as does the branding for my business. As a part of my new series, 'The Branding Diaries', we will go over the peaks and valleys associated with building your perfect brand.

Here are a couple of quick tips to keep in mind when going through the branding process:
Know your position-Be realistic about your starting point. When you're first starting out, you will not know everything there is to know about branding yourself as an expert. Sure you can get a lot from a textbook or two, but there is nothing like implementing those tactics in the real world. Don’t emerge onto the scene as the end all, be all to everyone’s branding issues. Every business is different. And if you want to consider yourself an expert in the branding field, you will need to embrace that. You are NOT going to be everyone’s cup of tea. But you are someone’s cup of tea. Find that SOMEONE and make it work. Make that cup of tea much BETTER than it was a month before you found it.

Embrace your current state-Being new to business is not always a bad thing. A startup actually has an advantage over an existing business because it’s fresh, new, and you have room to grow. You can always add employees or new services. You can tweak your message and REBRAND. Some days will be a headache; and some days will be fun. But learn from the headaches as you go, and don’t expect the fun to last every day of the week. Your journey to building the perfect brand will also teach you things about other areas of your business. And once you have learned to  perfect the process, you can brag about the amount of resiliency you had when others threw in the towel and gave up.

Be Flexible- Even with a solid educational base for your specific industry, there are always changes taking place. If you are not flexible with your methods, you will easily get lost in the dust. In a digitally enhanced world, we have to be ready to play, and knowledgeable about new platforms. Even if you are not a tech guru, your team must have at least one tech guru. The right combination of traditional vs modern methods of client acquisition and service are essential in today’s fast paced world. Do yourself a favor and develop a diverse team.

Study the Greats- In the quest to build your perfect brand, let's not forget the obvious; Learning from experts is one of the easiest ways to develop a solid brand that will propel your business towards greater success. Never get too full of yourself that you forget to learn from others. You may be overlooking some very simple tips that can cause you to miss out on hidden opportunities.
Remember, it's always the toughest right before your big breakthrough. If you give up now, you will never know what could've been. Keep your toes on the ground, and go back to the beginning if necessary. Your inner self will thank you  for it later.
What is your biggest branding challenge? What experts do you go to for branding help?