Internet giant Google continues its quest to run the world and brainwash us all. It seems that every couple of months Google has new some new innovation that will make us look “not cool” if we don’t jump on the bandwagon. The latest innovation, Google+ is continuing to spread like wildfires. In July it was estimated that about 5 million people were using Google+. By the first week in August that number jumped up to about 25 million users. You would think they were giving away free cheese the way the number continues to climb.
But out of those 25 million users, how many are actually actively using the service? A study last month showed that out of 10 million users, about 83% of those are inactive accounts. Now, I will admit that I too was duped by the new wave of innovation put out into the universe simply because it was a Google product. Much like Mac users who insist on having every gadget in the Macintosh family, I drank the Kool-Aid and ran to the computer to sign up for Google+. How has it changed my life? It hasn’t. It seems my circle has not embraced the new innovation yet, and it seems that I am such a creature of habit that I tend to forget that Google+ even exists.
Perhaps one of the main reasons for the lack of use with some people is the absence of a Google Business page. With tools such as Blogger and AdWords, it seemed only fitting that Google+ would have an option for people wanting to network in the business arena. When people sign up for a Blogger account, they have the option of using their blog for business or personal use. There is no rule dictating that users stick to a certain formula on their Blogger pages. Google+ originally discouraged businesses from desiring to start pages because they said that Google + was for people to network, not businesses. But after the demand, they are quickly speeding up the process to try and get the business pages available to the public. After all, these days many people have created an online image that encompasses both their business and personal lives. In fact, some have capitalized off of allowing people to have an inside look at their personal lives, and since then created businesses around those endeavors. For those people, there is no solid line dividing business and personal.
“With so many qualified candidates expressing intense interest in business profiles, we've been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.”
Combined with Google Places, a Google+ Business page may be the marketing tool from heaven for some businesses. The company expects to have the product up and running some time in late Fall. Traditional businesses such as Mom & Pop coffee shops or retail boutiques can combine the two online tools to attract more foot traffic and stay on top of what customers are looking for. Google Places allows business owners to reach customers, build relationships, and keep track of what they are looking for. It also allows the consumer to zero in on what type of business they will patronize, as well as view updates such as photos, videos, and discussions about their products.
Of course, the beauty of all of these new innovations is that they are all free. It is simply a matter of putting in the time and effort to get started on your social media journey. With Google updating its products and services every day in order to stay competitive in the social media market, why not join the ranks of professionals who are able to track their business activities with free marketing tools every single day?
What free online business services have you already used for your company? Are you looking forward to a Google+ Business page?