Not Your Father's Business: Re-branding strategies for today's entrepreneur


I come from a long line of entrepreneurs. As early as I can remember, there was always at least one person in my family that was juggling the task of running their own business; usually while working more than one job. My great-grandfather ran a candy store. His success was measured in the overwhelming amount of kids from the neighborhood who had their fair share of cavities. My mom ran a nail salon for several years in two different cities. Her carpal tunnel and bursitis in her shoulder are constant reminders of the success she too enjoyed. So it should come as no surprise that I too would have the bug and be inspired to run my own business. Though tons of people across the nation are saying goodbye to their cubicles on their 9 to 5 jobs, starting and successfully running a business is not as easy as it looks.

It is all too easy to make all the perfect mistakes when embarking on the adventure of entrepreneurship. And with so many people today being able to self publish and set up blogs and websites, it is even easier to get wrapped up in a web of misguided direction. So whenever I come across a valued source of information I absolutely have to share it with everyone I know.

I recently discovered Marshawn Evans’s ME University Business & Branding Bootcamp, and the inspiration and new ideas flowing inside of my head are almost overwhelming. Marshawn Evans is a Reinvention Strategist whose mentoring program, the ME University highlights her experience in creating and implementing successful branding strategies for some of the largest companies, celebrities, and media outlets known to man. Through a series of teleclasses, Evans shares some of the most essential techniques needed for building your brand and taking your business to the next level. The seminars all lead up to the signature live event-the ME University Business & Branding Bootcamp on October 1-2 in Atlanta, Georgia. The two day workshop promises to catapult you to success as you learn ways to brand yourself as an expert in your field. With top notch speakers and breakout sessions that teach you how to build your resources and reinvent yourself and your business, attending this Bootcamp is probably the smartest thing that you can do for your business.

With the Business & Branding Bootcamp right around the corner, Evans encourages her followers to take part in one of the last FREE sessions leading up to the main event in October. The next business call will be TOMORROW September 8th at 8pm EST. As a follow up to the last call, Evans presents ‘Brand Identity Crisis Part 2’. In this class Evans will discuss How to awaken a winning brand mindset. She will also discuss how to avoid the most common self sabotaging thought patterns that cripple entrepreneurs, and give a sneak peak at her new Branding Blueprint.

Competing for clients and business opportunities in today’s market requires an innovative mindset. If you are looking for a way to grow personally and professionally, you will definitely benefit from this teleclass. Participation in this class will allow you to expand your mindset and capitalize on your goals, and it’s a great introduction to the Business & Branding Bootcamp in October. Sign up now and reserve your spot for tomorrow’s call. You will definitely NOT be disappointed!