Coming up with great content can sometimes be a chore. During months when you are swamped with your work-life balance, or perhaps in need of a vacation, making sure you are continuing to deliver content is something that most of us struggle with. When there’s a monkey wrench thrown into your existing plans, you can most certainly roll with it and continue to crank out content for your followers. Here are a couple of quick tips to keep the content stream flowing.
1- Throwback Posts Unless you’re someone like Gary Vaynerchuk, it is probably likely that most people haven’t read ALL of your content. Even if they are a loyal reader, chances are that they’ve probably missed a post or two. Posting a “throwback post” is a great way to re-purpose content while ensuring that your readers get what they missed. Go back into the archives and look at some of your best performing posts, and repost them for your current reader stream. You can even go so far as to rewrite those posts, or do an intro as to why you chose to share that particular post. Add in some new graphics (or not…your choice), and you are good to go.
2- Quotes Instagram is easily one of the biggest platforms in which you can find quotes. Some people have even created accounts that are based solely on posting quotes. Take a cue from these wildly successful accounts and post your own quotes. There are tons of apps and programs that allow you to create your own background and use text overlays to achieve this same effect. For added value, it’s an even better idea to use your own quotes from blog posts, magazine articles, or interviews. Take a couple of lines from one of your blog posts and type in your URL on the bottom of the graphic. If that doesn’t work, maybe share a quote from one of your favorite books. Just make sure to give the author proper credit, and even tag them if they’re on social media.
3- Video vs Written Content Your audience will vary on each platform. You may find that your blog followers don’t necessarily convert into Periscope followers, and vice versa. To ensure that all of your followers across all of your platforms have access to all of your amazing content, convert the content across all platforms. If you’re a person who writes out notes for your Periscope broadcasts, you are already halfway there. Add a little bit more text, and even some great points from comments during your broadcast, and you’ve got another great blog post. The same can be said for converting blog posts. Take the main points of your post and discuss them with your Periscope followers for a quick information packed broadcast.
4- ‘Best Of’ Posts Blog posts, even when written a year ago, can always be repurposed. Perhaps you have a blog post that did exceptionally well and created tons of traffic to your site last year. You’d want a creative way to re-share that post right? Why not take your posts and compile them in a ‘Best Of’ post? It’s a great way to offer comprehensive information in a specific niche from within your blog. Take a look at your most popular meta tags, and share the top five performing posts with that particular keyword. It will not only serve as a great way to recycle existing content, but also offer convenience to readers who are looking for a complete set of posts on a specific topic.
5- Guest Bloggers Need a break from cranking out those awesome ideas? Well, you can always hand off the baton to someone else. Having a guest blogger is a great way to show a diverse side to your blog or website. It also allows you to expand your audience with the readers that particular guest blogger may bring. Take a look at some of the experts in your niche that you communicate with and look into collaborating. Just be sure that your collaboration is with someone relevant to your audience.
Creating great content on a regular basis is not always easy, but it doesn’t have to be very difficult either. Step outside the box in terms of content creation, and you’ll soon find that new and amazing content is usually right under your nose.
Do you have a hard time creating and sharing new content? What are some creative ways you share new content?
*This post was originally publishing on LinkedIn.com and was republished for Billingsleamedia.com*