Developing your perfect brand takes time, effort, and even money. The planning process for developing your brand does not always stay the same from start to finish. You have to be able to go with the flow and pay attention to the changing environment of your specific industry. My approach to branding changes from one client to the next, as does the branding for my business. As a part of my new series, 'The Branding Diaries', we will go over the peaks and valleys associated with building your perfect brand.
Embrace your current state-Being new to business is not always a bad thing. A startup actually has an advantage over an existing business because it’s fresh, new, and you have room to grow. You can always add employees or new services. You can tweak your message and REBRAND. Some days will be a headache; and some days will be fun. But learn from the headaches as you go, and don’t expect the fun to last every day of the week. Your journey to building the perfect brand will also teach you things about other areas of your business. And once you have learned to perfect the process, you can brag about the amount of resiliency you had when others threw in the towel and gave up.
Be Flexible- Even with a solid educational base for your specific industry, there are always changes taking place. If you are not flexible with your methods, you will easily get lost in the dust. In a digitally enhanced world, we have to be ready to play, and knowledgeable about new platforms. Even if you are not a tech guru, your team must have at least one tech guru. The right combination of traditional vs modern methods of client acquisition and service are essential in today’s fast paced world. Do yourself a favor and develop a diverse team.