Social media can very easily become cheesy, over saturated, and sometimes unprofessional. Small business owners today are well aware that using social media for your business can either go very wrong or very right. Although a successful social media campaign must be very rigid in structure and approach, at times taking a chance allows you to expand your reach and broaden your audience.
Adopting trends in social media is a definitely a traffic booster. Brands like Arby's, and IHOP have made headlines in the past year for jumping on the bandwagon and using phrases and hashtags that are popular with mainstream social media users. Although most people associate certain phrases and hashtags with personal profile pages, these phrases and hashtags can very easily be incorporated into your business' social media campaign.
The social media trend of "Throwback Thursday" or "#TBT" is a great example of using pop culture hashtags to promote your business. Participating in #TBT when it comes to your business not only allows you to increase your visibility, but it is also an excellent way for you to evaluate your business, and take a look at how much you've grown. The personal accountability with looking at your "throwbacks" in your business not only helps you and your staff grow, but it can also serve as a great way to show other budding entrepreneurs what you've done to make your business work. This positions you as an expert in your field, and shows potential clients that you've got the chops to make it happen in your industry. I recently dug up an old blog post that I did at the end of 2014 that talked about all of my accomplishments for the year. Reading back through that post reminded me of how much I grown, and how much I poured into certain projects that were at once just a distant memory. It definitely pushes me to follow through and create more amazing projects that I can be proud of in 2016. Take a look at my 2014 year end blog post, and if you have a 2014 year end blog post be sure to share yours in the comments section.
What pop culture trends have you incorporated into your marketing structure? Do you have a great #tbt story? Share your story with the rest of our readers!